Small Business Brand = Logo?

In this BusinessWeek Online article, Gerry Khermouch makes some good points concerning small business branding. I enjoyed the article quite a bit, but felt it was too myopic. The focus was consistently placed on logos and graphic design. I don’t mind that since I began my career in design. The problem is the implication that ...

Safeway Headed Wrong Way? 1

At the Milken Institute Global Conference, Safeway’s CEO gave his reasons for reducing the company’s responsibility of health care coverage for employees. Interestingly enough, he referrenced the airline industry as a warning of where his company was headed without such a change. “I would say we were six to seven years away from becoming an ...