Comments on: Market Like an Actor - Relationship http://thepeoplebrand.com/blog/2005/05/20/market-like-an-actor-relationship/ Wed, 09 Jul 2008 05:59:07 +0000 http://wordpress.org/?v=2.0.2 by: David Wilson http://thepeoplebrand.com/blog/2005/05/20/market-like-an-actor-relationship/#comment-5 Thu, 26 May 2005 12:37:04 +0000 http://thepeoplebrand.com/blog/2005/05/20/market-like-an-actor-relationship/#comment-5 Dustin, I really liked your comments on the Church of the Customer podcast, we have been honing our podcasting technique, we are on show 9 which feels like our most competent. I would love to get your views. http://ilovepdg.blogspot.com Thanks Dave Dustin,

I really liked your comments on the Church of the Customer podcast, we have been honing our podcasting technique, we are on show 9 which feels like our most competent. I would love to get your views.

http://ilovepdg.blogspot.com

Thanks

Dave

]]> by: Dustin http://thepeoplebrand.com/blog/2005/05/20/market-like-an-actor-relationship/#comment-4 Mon, 23 May 2005 22:08:57 +0000 http://thepeoplebrand.com/blog/2005/05/20/market-like-an-actor-relationship/#comment-4 Tomas, Thanks for the comment. I realize that Lovemarks are not just a brand, uberbrands perhaps. As such, it is not achievable by all. Still, a Lovemark is a relationship and too many marketers ignore the relationship and instead focus on factors like repetition, top-of-mind awareness, and numbers of impressions. Acting like a marketer. That's what this series is about. I'm trying to get people to stop acting like a marketer and start marketing like an actor. <a href="http://sethgodin.typepad.com/seths_blog/" rel="nofollow">Seth Godin</a> may say market like a storyteller or a blue cow. <a href="http://customerevangelists.typepad.com/" rel="nofollow">Ben and Jackie </a>may say market like an evangelist (or <i>to</i> evangelists). The object of the similie isn't important. What's important is to not mindlessly follow the traditional approach to marketing. Not everyone can have be a Lovemark, but if you can't find any love from your customers I'd venture the relationship is on rocky terms. Tomas,

Thanks for the comment. I realize that Lovemarks are not just a brand, uberbrands perhaps. As such, it is not achievable by all. Still, a Lovemark is a relationship and too many marketers ignore the relationship and instead focus on factors like repetition, top-of-mind awareness, and numbers of impressions. Acting like a marketer.

That’s what this series is about. I’m trying to get people to stop acting like a marketer and start marketing like an actor. Seth Godin may say market like a storyteller or a blue cow. Ben and Jackie may say market like an evangelist (or to evangelists). The object of the similie isn’t important. What’s important is to not mindlessly follow the traditional approach to marketing.

Not everyone can have be a Lovemark, but if you can’t find any love from your customers I’d venture the relationship is on rocky terms.

]]> by: Tomas Hrivnak http://thepeoplebrand.com/blog/2005/05/20/market-like-an-actor-relationship/#comment-3 Mon, 23 May 2005 20:16:49 +0000 http://thepeoplebrand.com/blog/2005/05/20/market-like-an-actor-relationship/#comment-3 Dear Dustin, I have been involved in the project of launching the Lovemarks with the local Saatchis (Prague, Czech Republic). To be absolutely honest, very few brands really have the potential of becoming Lovemarks. Especially in markets which are looking for alternatives to ardent consumerism (which happen to be both underdeveloped and overcrowded markets). LOVE would be reserved for less mundane objects than brands. However, Lovemarks is a very powerful meme with the potential to refresh and transform the way corporations look at their business, their competition and their marketing discourse. I hope it worls well for you and your clients. Cheers, Tomas. Dear Dustin, I have been involved in the project of launching the Lovemarks with the local Saatchis (Prague, Czech Republic). To be absolutely honest, very few brands really have the potential of becoming Lovemarks. Especially in markets which are looking for alternatives to ardent consumerism (which happen to be both underdeveloped and overcrowded markets). LOVE would be reserved for less mundane objects than brands. However, Lovemarks is a very powerful meme with the potential to refresh and transform the way corporations look at their business, their competition and their marketing discourse. I hope it worls well for you and your clients. Cheers, Tomas.

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