Casual Fridays

Here’s a great example of marketing mystery. The box below was sent to owners of ISPs.

Inside was a fortune cookie with the URL “whatsmyfortune.com” imprinted on its slip of paper.

No salesheet.

No business card.

No fancy graphics (yikes! designers).

How mysterious.

By the time you go to the website, you’re committed to find out the rest of the story.