OK, I’ll admit that I’m an Apple fan. Having a background in graphics, I have been hooked on Apple products since I was introduced to them in college. I’m used to hearing how the sky is falling and Apple is hanging on by a thread. That’s why I’m so happy to see this news, this news, and this news. Apple sold over 650,000 computers in the first half of the year, approximately two-thirds being PC users. This placed Apple as the fourth leading personal computer seller in the nation, above IBM. Apple saw the biggest year-to-year jump of any major U.S. manufacturer.
Now, I wouldn’t go so far as to say Paul Nixon was right in assessing this as Apple’s tipping point, but he’s looking more accurate than some pessimistic analysts that downplayed the combination of the iPod with Apple’s introduction of the Mac Mini. Apple has ceased to give sales figures for product families, so we do not know the sales figures for the Mac Minis. But, so far it looks like it has been a good move for Apple.
So Chicken Little, where are you?
The Casual Fridays blog is about business in blue jeans. It's about doing the REAL hard work of today. Pausing, thinking and asking the questions others won't ask.
Garr Reynolds
July 23rd, 2005 at 12:52 am
Greetings from Japan! I am a former-Apple-employee-turned-university marketing professor. I, too, am very happy to see Apple’s success. It is such a curious thing why there are so many “yeah-buts” out there when it comes to Apple’s success. But this has been true throughout the company’s mercurial history. Frankly, it (the doubters) is part of the brand’s DNA. The doubters help give Apple its edge. I hope the company never loses that “chip on the shoulder” which forces it to work harder. If there were no Apple, work for many of us would not be merely as fun that’s for certain…
Love your site, btw. Excellent stuff.
Gambatte!
Garr