Comments on: A Thoroughly Enjoyable Autopsy http://thepeoplebrand.com/blog/2005/10/28/best-autopsy-ive-ever-witnessed/ Wed, 20 Aug 2008 09:30:13 +0000 http://wordpress.org/?v=2.5.1 By: DUST!N http://thepeoplebrand.com/blog/2005/10/28/best-autopsy-ive-ever-witnessed/#comment-446 DUST!N Sun, 30 Oct 2005 04:39:40 +0000 http://thepeoplebrand.com/blog/?p=85#comment-446 Thanks for the expanded list and the name of the Starbucks drink I devoured. I don't know what was in that Caramel Macchiato, but I was wired on my way home that evening. Then again, that might have been a combination of caffeine AND a little marketing juju. We enjoyed having you at our meeting and need to have you back in "T-Town" very soon. DUST!N Thanks for the expanded list and the name of the Starbucks drink I devoured. I don’t know what was in that Caramel Macchiato, but I was wired on my way home that evening. Then again, that might have been a combination of caffeine AND a little marketing juju.

We enjoyed having you at our meeting and need to have you back in “T-Town” very soon.

DUST!N

]]> By: johnmoore (from Brand Autopsy) http://thepeoplebrand.com/blog/2005/10/28/best-autopsy-ive-ever-witnessed/#comment-442 johnmoore (from Brand Autopsy) Sat, 29 Oct 2005 04:07:45 +0000 http://thepeoplebrand.com/blog/?p=85#comment-442 Yo DUST!N … thanks for the super-kind words. FYI … the beverage you had was a Caramel Macchiato. (It’s the only “indulgent” sweet beverage I’ll drink from Starbucks.) I presented and abridged version of The Starbucks Unwritten Code of Marketing Authenticity to the BMA Tulsa chapter. The unabridged, eight-point list is below: 1 | Be genuine and authentic 2 | Evoke feelings, never prescribe feelings 3 | Always say who you are, never who you are not 4 | Stay connected to front-line employees 5 | Be true to the company’s core values and origins 6 | Deliver on all promises made 7 | Respect people’s intelligence 8 | Never forsake the company’s heritage and personality for a short term gain Yo DUST!N … thanks for the super-kind words. FYI … the beverage you had was a Caramel Macchiato. (It’s the only “indulgent” sweet beverage I’ll drink from Starbucks.)

I presented and abridged version of The Starbucks Unwritten Code of Marketing Authenticity to the BMA Tulsa chapter. The unabridged, eight-point list is below:

1 | Be genuine and authentic
2 | Evoke feelings, never prescribe feelings
3 | Always say who you are, never who you are not
4 | Stay connected to front-line employees
5 | Be true to the company’s core values and origins
6 | Deliver on all promises made
7 | Respect people’s intelligence
8 | Never forsake the company’s heritage and personality for a short term gain

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