Not an Odd Statement 1

What’s more valuable than a product to sell? How about a person who’ll buy?

While explaining the blockbuster success of Broadway’s upcoming Odd Couple, Seth Godin makes a not so odd statement.

The lesson is that the new marketing makes it a lot easier to make products for your customers (instead of having to run around finding customers for your products.)

How many of us have had this wrong the whole time?