How’s that old saying go? There’s nothing new under the sun. Seems like that has never been more true.
I know I quote and reference Seth Godin a lot. But sometimes what I love about his writings is not even the main idea. It’s what lies in the periphery of his topic. He has a casual (I like that adjective) way of stating the profound. This is a perfect example.
The ideas that are being spread most often today aren’t ideas at all. They’re opinions.
If you make a statement like that, then you believe there’s a difference between ideas and opinions.
And, in my opinion, there is.
I won’t bore you with the definitions of both words (you can look them up if you’re curious), but the main difference is active vs. passive. An idea is a concept. It is something, but it may be without form. An opinion is an impression, a view.
Ever work with Play-Doh? You probably did as a kid. What did you do BEFORE you formed something? You imagined what you were about to make, didn’t you? Well, that was an idea. You thought of a horse as your idea, then you projected that idea into the Play-Doh. Then a classmate looked at it and said it looked more like a weenie dog. And that was his opinion.
OK, now stay with me here. Why does this matter? Because who was really influential in our Play-Doh scenario? You were. You created something. Something that stimulated the other kid to form an opinion. Did he create anything? Nothing, except for a view of your idea. His view may affect how you feel about your horse, but it doesn’t change your horse. In fact, you can still influence his already-formed opinion. Put a saddle on the horse, maybe a bridle. Maybe lengthen the legs. Then he may say, “Oh yeah. NOW it’s a horse.” Bingo! Your idea became his opinion. And that is powerful.
Problem is, ideas are a lot more difficult to create than opinions. Often times, we’re happy with just having opinions. It seems a lot safer than having ideas. Creating ideas can be scary, because what if they say my horse looks like a weenie dog? We’re afraid of rejection. But we’re being passive. We’re not really producing anything. In the process, we let others live our lives for us. And it’s a lot more dangerous to just have opinions. Because now the issue is framed. It’s either a horse or a dog, but it really doesn’t look like anything else. Now someone else has most of the influence. The one who had the idea.
Maybe it’s not a horse or a dog. Maybe it’s a donkey or an elephant. Maybe it’s a choice or it’s murder. Maybe it’s a lifestyle or a sin. Maybe you have an opinion. But do you have any idea?
The Casual Fridays blog is about business in blue jeans. It's about doing the REAL hard work of today. Pausing, thinking and asking the questions others won't ask.
Michelle
November 4th, 2005 at 2:02 am
Awesome post - much food for thought!
TheBizCast » Blog Archive » One Idea Forward, Two Opinions Back
November 17th, 2005 at 10:56 am
[...] can say is BRAVO. From Casual Fridays (damn he’s good!): Since my post last week about ideas and opinions, I’ve been doing a lot of thinking about the differences be [...]
Coolz0r - Marketing Thoughts » Ideas vs Opinions
January 18th, 2006 at 1:04 pm
[...] Dustin Staiger says, in relation to Seth’s quote : “If you make a statement like that, then you believe there’s a difference between ideas and opinions.” [...]