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	<title>Comments on: TWIB</title>
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	<link>http://thepeoplebrand.com/blog/2005/11/04/twib/</link>
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	<pubDate>Sat, 11 Oct 2008 00:51:37 +0000</pubDate>
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		<title>By: Jonathan Dampier</title>
		<link>http://thepeoplebrand.com/blog/2005/11/04/twib/#comment-455</link>
		<dc:creator>Jonathan Dampier</dc:creator>
		<pubDate>Fri, 04 Nov 2005 21:58:33 +0000</pubDate>
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		<description>A different take on Word of Mouth: A look at the all powerful "they" (as in "they say it's supposed to be good"). Who is the THEY in your industry?

http://fromthemarketingtrenches.typepad.com/fromthemarketingtrenches/2005/11/word_of_mouth_w.html</description>
		<content:encoded><![CDATA[<p>A different take on Word of Mouth: A look at the all powerful &#8220;they&#8221; (as in &#8220;they say it&#8217;s supposed to be good&#8221;). Who is the THEY in your industry?</p>
<p><a href="http://fromthemarketingtrenches.typepad.com/fromthemarketingtrenches/2005/11/word_of_mouth_w.html" rel="nofollow">http://fromthemarketingtrenches.typepad.com/fromthemarketingtrenches/2005/11/word_of_mouth_w.html</a></p>
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