Comments on: Advertising as Entertainment: Update http://thepeoplebrand.com/blog/2005/11/18/advertising-as-entertainment-update/ Sat, 11 Oct 2008 00:51:55 +0000 http://wordpress.org/?v=2.5.1 By: DUST!N http://thepeoplebrand.com/blog/2005/11/18/advertising-as-entertainment-update/#comment-571 DUST!N Thu, 08 Dec 2005 20:09:23 +0000 http://thepeoplebrand.com/blog/?p=106#comment-571 Thanks Meyer. I'll do just that. There's a Radio Shack just down the road from me. Though sometimes you HAVE TO judge a book by it's cover. It's the author and publisher's responsibility to create a cover which will communicate the contents of the book effectively. We don't have time to read them all before deciding which one's to buy. The article in question points pretty strongly to advertising as each merchant's answer to driving sales. Hannon's quote doesn't do anything to indicate otherwise. I'll take a lookie-lookie at my local store and report back my findings. If the advertising is truly an EXTENSION of the business model... then more power to 'em! Thanks Meyer. I’ll do just that. There’s a Radio Shack just down the road from me.

Though sometimes you HAVE TO judge a book by it’s cover. It’s the author and publisher’s responsibility to create a cover which will communicate the contents of the book effectively. We don’t have time to read them all before deciding which one’s to buy. The article in question points pretty strongly to advertising as each merchant’s answer to driving sales. Hannon’s quote doesn’t do anything to indicate otherwise.

I’ll take a lookie-lookie at my local store and report back my findings. If the advertising is truly an EXTENSION of the business model… then more power to ‘em!

]]> By: Meyer Friedman http://thepeoplebrand.com/blog/2005/11/18/advertising-as-entertainment-update/#comment-570 Meyer Friedman Thu, 08 Dec 2005 17:25:59 +0000 http://thepeoplebrand.com/blog/?p=106#comment-570 Your observations are like trying to read a book by its cover. Visit a RadioShack store and spend some time reviewing the different things it's been doing to change its approach to the store environment, product assortment, training AND marketing. Then you'll see that the holiday ad campaign is simply an extension of the things RadioShack is doing to make itself more than the top destination for batteries and accessories. iPod, Skype, Cingular, Sprint/Nextel, Sony anyone?? Your observations are like trying to read a book by its cover. Visit a RadioShack store and spend some time reviewing the different things it’s been doing to change its approach to the store environment, product assortment, training AND marketing. Then you’ll see that the holiday ad campaign is simply an extension of the things RadioShack is doing to make itself more than the top destination for batteries and accessories. iPod, Skype, Cingular, Sprint/Nextel, Sony anyone??

]]> By: think jose http://thepeoplebrand.com/blog/2005/11/18/advertising-as-entertainment-update/#comment-551 think jose Wed, 23 Nov 2005 01:36:49 +0000 http://thepeoplebrand.com/blog/?p=106#comment-551 “We want to entertain [consumers] and make RadioShack relevant and exciting again for people to shop at." In other words we can't change who we are to be dramtically different so we will just get 2 hot blondes, 6 singing reindeer, and a cute elf with a mobile phone to tell people we really are different. Hey it works for uhhhhh... no I guess it doesn't work. -thanks for the great read Dustin. Jose “We want to entertain [consumers] and make RadioShack relevant and exciting again for people to shop at.”

In other words we can’t change who we are to be dramtically different so we will just get 2 hot blondes, 6 singing reindeer, and a cute elf with a mobile phone to tell people we really are different.

Hey it works for uhhhhh… no I guess it doesn’t work.

-thanks for the great read Dustin.

Jose

]]> By: Brad Respess http://thepeoplebrand.com/blog/2005/11/18/advertising-as-entertainment-update/#comment-549 Brad Respess Tue, 22 Nov 2005 23:03:30 +0000 http://thepeoplebrand.com/blog/?p=106#comment-549 Business moves need to be developing, long-term strategies. Near-sighted decisions may yield near-term success but will often fall short of expectations in the long run. Business moves need to be developing, long-term strategies. Near-sighted decisions may yield near-term success but will often fall short of expectations in the long run.

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