Comments on: Advertising’s Answer to Their Own Problem? Entertain http://thepeoplebrand.com/blog/2005/11/18/advertisings-answer-to-their-own-problem-entertain/ Sat, 11 Oct 2008 01:02:52 +0000 http://wordpress.org/?v=2.5.1 By: Irene Done http://thepeoplebrand.com/blog/2005/11/18/advertisings-answer-to-their-own-problem-entertain/#comment-560 Irene Done Wed, 30 Nov 2005 12:06:54 +0000 http://thepeoplebrand.com/blog/?p=105#comment-560 "Advertising as she knows it" -- that sums it up neatly. I always enjoy reading your blog and especially look forward to part 2 of the inspirational exercise. “Advertising as she knows it” — that sums it up neatly. I always enjoy reading your blog and especially look forward to part 2 of the inspirational exercise.

]]> By: DUST!N http://thepeoplebrand.com/blog/2005/11/18/advertisings-answer-to-their-own-problem-entertain/#comment-559 DUST!N Tue, 29 Nov 2005 20:36:28 +0000 http://thepeoplebrand.com/blog/?p=105#comment-559 Irene, She basically said Starbucks sells the coffee house, not the coffee. Which is very simplistic, especially after meeting with John Moore of Brand Autopsy (former Starbucks marketer). She then went on to detail the subservient chicken campaign by Crispen Porter & Bogusky. She lapped praise upon their creativity, yet never mentioned how Starbucks has become a success. Maybe that's because it had very little to do with advertising as she knows it. Bill, Preach it! Transparency? Authenticity? All they care about is how they can monetize it. Which misses the point completely and ends up being opaque and fake. Irene,
She basically said Starbucks sells the coffee house, not the coffee. Which is very simplistic, especially after meeting with John Moore of Brand Autopsy (former Starbucks marketer). She then went on to detail the subservient chicken campaign by Crispen Porter & Bogusky. She lapped praise upon their creativity, yet never mentioned how Starbucks has become a success. Maybe that’s because it had very little to do with advertising as she knows it.

Bill,
Preach it! Transparency? Authenticity? All they care about is how they can monetize it. Which misses the point completely and ends up being opaque and fake.

]]> By: Irene Done http://thepeoplebrand.com/blog/2005/11/18/advertisings-answer-to-their-own-problem-entertain/#comment-558 Irene Done Tue, 29 Nov 2005 16:49:16 +0000 http://thepeoplebrand.com/blog/?p=105#comment-558 How exactly did she praise BK and Starbucks? What context did she have for bringing up Starbucks? Because both can be lauded but for very different reasons, as you point out. Since they're different brands pursuing different goals, it might have been cool if she could have made her case for creative in that way. (For instance, does the suckiness of the BK experience almost require the creative to be what it is?) Otherwise it sounds like she has half of a very good presentation going. How exactly did she praise BK and Starbucks? What context did she have for bringing up Starbucks? Because both can be lauded but for very different reasons, as you point out. Since they’re different brands pursuing different goals, it might have been cool if she could have made her case for creative in that way. (For instance, does the suckiness of the BK experience almost require the creative to be what it is?) Otherwise it sounds like she has half of a very good presentation going.

]]> By: Bill Kinnon http://thepeoplebrand.com/blog/2005/11/18/advertisings-answer-to-their-own-problem-entertain/#comment-552 Bill Kinnon Wed, 23 Nov 2005 15:18:01 +0000 http://thepeoplebrand.com/blog/?p=105#comment-552 DUST!N, Ad agencies are running scared - much of their work doesn't work anymore. Their clients want a return on their advertising investment and aren't getting it from the agencies. And "transparency" is just a new buzzword for them- devoid of any real meaning. Their "entertainment is the new information purveyor" is but a hopeful cry from their prayerful lips. They almost believe they can entertain people. And they probably can, if your idea of entertaining is watching GM fill the air with advertising while it sinks below the horizon. A VP Creative who praises BK and the Mermaid logo'd folks in nearly the same breath doesn't get branding, transparency or consumers. How entertaining indeed! DUST!N,
Ad agencies are running scared - much of their work doesn’t work anymore. Their clients want a return on their advertising investment and aren’t getting it from the agencies. And “transparency” is just a new buzzword for them- devoid of any real meaning. Their “entertainment is the new information purveyor” is but a hopeful cry from their prayerful lips. They almost believe they can entertain people. And they probably can, if your idea of entertaining is watching GM fill the air with advertising while it sinks below the horizon.

A VP Creative who praises BK and the Mermaid logo’d folks in nearly the same breath doesn’t get branding, transparency or consumers. How entertaining indeed!

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