Wanna Be Cool? 3

The Book of Cool Ingenious. The Book of Cool is actually a set of DVDs and a book which document how some of the world’s “coolest people” perform their “coolest tricks.” This is like the Cliff Notes of cool. The concept is wicked smart in my opinion. It implies two things: 1. THESE tricks can ...

A Flash of the Gatekeeper’s Sword 2

Over a month agon, Doc Searls wrote a compelling (but long and cerebral) techno manifesto Saving the Net: How to Keep the Carriers from Flushing the Net Down the Tubes for Linux Journal. It was concerning comments made in a BusinessWeek Magazine interview with Ed Whitacre, SBC (or should I say AT&T?) CEO. Now what ...

Downloads in Your Stocking 1

With a couple of presentations and significant client work lately… I’m a bit tapped out. The creative juices aren’t flowing as readily and I’m looking forward to the Christmas break as an opportunity to recharge. But this is a time of giving, right? So, in that spirit here are a few links to some free ...

Six a-fallin’ Apart? 5

If you’re curious what’s going on with your TypePad account or if you’ve noticed some of your favorite blogs are a week behind, here’s a clue:

Fibers

If you’re like many others in America, you watch CSI (Crime Scene Investigators). My wife and I are hooked on the show. I could go without some of the gory scenes, but the combination of evidentiary crime solving and character development is apparently appealing to many more people than just me. The investigators process every ...

Gorgeous Deserves(?) Your Attention 2

click graphic to see enlarged image. Maybe that explains why Gorgeous does nothing to EARN it. This advertising campaign for Jaguar serves as a great example as to the mentality of far too many ad agencies. Their ads DEMAND attention instead of REWARDING it. Even on a website where it is oh, so easy to ...

Entertainment vs. Investment 2

So, as it seems most ad agencies feel the answer to the dilemma of floundering response rates is entertainment… why haven’t we seen response rates increase as advertising has become more and more entertaining? Maybe it is because entertainment doesn’t imply a noticable investment. I used to have a whole life insurance policy. It’s like ...