click graphic to see enlarged image.

Maybe that explains why Gorgeous does nothing to EARN it.

This advertising campaign for Jaguar serves as a great example as to the mentality of far too many ad agencies. Their ads DEMAND attention instead of REWARDING it. Even on a website where it is oh, so easy to reward for attention given.

Do these ads really deserve your attention? I guess the campaign itself is entertaining. I just can’t figure out if it’s a comedy or a tragedy.

via Ernie Schenck (a pretty sharp guy).