by dustin | Dec 9, 2005 | Advertising, Marketing, Unconventional Marketing
click graphic to see enlarged image. Maybe that explains why Gorgeous does nothing to EARN it. This advertising campaign for Jaguar serves as a great example as to the mentality of far too many ad agencies. Their ads DEMAND attention instead of REWARDING it. Even on a...
by dustin | Dec 9, 2005 | Advertising, Branding, Marketing, Unconventional Marketing
So, as it seems most ad agencies feel the answer to the dilemma of floundering response rates is entertainment… why haven’t we seen response rates increase as advertising has become more and more entertaining? Maybe it is because entertainment...
by dustin | Dec 2, 2005 | Branding, Business Management, Marketing, Personal Brand, Unconventional Marketing
‘Tis the season for giving, correct? Well here’s a couple of posts on whether to “give it away.” First is Garr Reynolds’ take over at Presentation Zen. He gives his philosophy on giving away presentations and/or services: Give it away...
by dustin | Dec 2, 2005 | Purpose
John Stanko has a great example of someone who was surviving, but discovered how to thrive. A consultant who is killing time playing a hotel lobby piano is approached by a man… The man asked, “Do you work at the hotel?” I said, “Oh, no, no, no....
by dustin | Dec 2, 2005 | Uncategorized
OK, so now you have your list of 1) Things that bring you life and 2) Things that bring you death Here’s what you do with them (don’t read this until you’ve gone through the first part of the exercise) Think about your life recently. Be honest. What...
