For personal reasons, my blogging has been fairly light lately. So, I’d like to throw in an occasional non-Friday post.

Antony Van Couvering at Names@Work points out the inconsistent messages given between AT&T’s billboard and their website.

Do you still wonder why people don’t put much stock in what you say in YOUR advertising?

Sadly, two-faced advertisers like AT&T make it more difficult for the true-faced advertisers of the world. This is why you need to do what you can to increase the touch points you have with your customers (current and potential).

Feel free to email me if you want some help coming up with ideas for increasing “touch points”. I’ll answer as many as I can with no charge and no strings attached.

Hat tip to Think Jose.