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The People Brand Blog

Workplace Creativity Articles

The latest assertions on how we can bend workplace culture toward greater creativity and innovation.

Your Expectations, Not Delivered.

Antony is staying on top of AT&T’s apparent misrepresentation of services offered (or at the least inconsistent representation).

Podcasting Delivered?

Check out Anthony’s post over at Names@Work to see how this one turned out.

Left hand (advertising) meet right hand (website). Apparently AT&T doesn’t go hand-in-hand with itself.

It appears AT&T (or their ad agency) is trying to attach their brand to current buzz words like ‘blogging’ and ‘podcast’. But I would hazzard a guess that most customers would rather have Customer Service delivered or Simple Billing instead of the intentionally confusing bills containing fees no one understands. (aside: Jennifer Rice and I talked about this very issue last month because we know from our telecom backgrounds that many of those fees ARE NOT required by the government… despite what most people think.)

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