
In response to John Moore of Brand Autopsy and Tom Peters of Tom Peters!, here is my stack of books I’m reading. OK, maybe I’m not reading all of them at once. I used to read 6-7 books at a time. Right now, I focus on one at a time… sometimes two. These are the books I plan to have read in the first half of 2006. I’ve made a decent start by reading Velvet Elvis, Get Back in the Box, Good to Great (yeah, I was the only person on Earth who HADN’T read it until now), Million Dollar Consulting (on loan to my business partner, so it is not pictured), and half-way through Execution (you can see my bookmark sticking out).
I’ve always enjoyed reading, but lately it has become a passion of mine… almost a compulsion. I was talking to a friend about some recent changes I’ve made in my life and career. He replied, “I notice when you talk, you mention a lot of books.” “Well…” I responded, “Books are just packaged ideas, and I LOVE discovering new ideas!”
So, my goal this year is to read at least one book every 3 weeks. So far, so good. Feel free to list what you’re reading and offer up suggested reads to me.
The Casual Fridays blog is about business in blue jeans. It's about doing the REAL hard work of today. Pausing, thinking and asking the questions others won't ask.
Phil Gerbyshak
March 3rd, 2006 at 11:34 pm
I just finished Creating Customer Evangelists, which was AWESOME! I read an advanced copy of Career Intensity, also very outstanding. I read Kevin Eikenberry’s Vantagepoints earlier this year, which was quite motivational and insightful. Managing with Aloha is another favorite, and I’m working through High Impact Middle Management and then next up “Is Your Genius At Work?”
I have Velvet Elvis too, and I’m hoping to dig into it in May. Good luck on your journey!
DUST!N
March 4th, 2006 at 1:06 pm
Hey Phil,
Absolutely. Ben and Jackie did a great job in writing Creating Customer Evangelists. Tag that book with Permission Marketing by Seth Godin and you develop a whole new sense of marketing your business.
My brother-in-law and I swap books occasionally, but I couldn’t give up Velvet Elvis. I bought him his own copy so I could keep mine and re-read it. It blew my mind so much, I couldn’t grasp it in one read.