Xbox with the King
14Apr2006 Filed under: Branding, Business Management, Marketing, Technology Author: DUST!NAccording to the gamer blog Kotaku, Burger King is developing a campaign to offer BK-branded video games to customers for approximately $4 each. Apparently, the campaign will include three Xbox/Xbox 360 games in different game genres: fighter, racing, and action (similar to Halo).
It is interesting to see Burger King focus so hard on the virtual realities of gaming, viral videos, and TV advertising. At the same time, customers may be let down to experience a different reality when they step foot into the actual restaurants.
3 Responses to “Xbox with the King”
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Michael Wagner
April 15th, 2006 at 3:03 pm
Dustin, good observation. It is almost like they have given up on what is they do at BK. Have they lost all creative vision for their business and the reality they do “serve up” each and every day for customers and employees alike?
Good post. Got me thinking. Thanks for extending the conversation! Have a happy Easter.
DUST!N
April 17th, 2006 at 5:01 pm
Yeah Michael, I think they killed their ‘purple cow’ years ago and served it between two buns. Problem is, they never went in search for another.