Comments on: Why make a Purple Cow… http://thepeoplebrand.com/blog/2006/04/28/why-make-a-purple-cow/?utm_source=rss&utm_medium=rss&utm_campaign=why-make-a-purple-cow The blog home for The People Brand Consulting. Sat, 04 Feb 2012 16:06:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: DegreeGirl http://thepeoplebrand.com/blog/2006/04/28/why-make-a-purple-cow/comment-page-1/#comment-210644 DegreeGirl Fri, 23 Jan 2009 00:45:36 +0000 http://thepeoplebrand.com/blog/?p=173#comment-210644 I too have been on a "purple mission" when I found this site. Being a business executive I fully agree that gimmicks are limited in their usefullness. I believe that a gimmick is only as good as it can be tied in with one's product or brand. Consumers need to be able to make the identification; otherwise they may remember the cute blue sheep or purple cow but NOT the brand or product. Creativity must be tied to practicallity. I too have been on a “purple mission” when I found this site. Being a business executive I fully agree that gimmicks are limited in their usefullness. I believe that a gimmick is only as good as it can be tied in with one’s product or brand. Consumers need to be able to make the identification; otherwise they may remember the cute blue sheep or purple cow but NOT the brand or product. Creativity must be tied to practicallity.

]]> By: Alibre CEO Blog http://thepeoplebrand.com/blog/2006/04/28/why-make-a-purple-cow/comment-page-1/#comment-28970 Alibre CEO Blog Mon, 05 Jun 2006 21:35:21 +0000 http://thepeoplebrand.com/blog/?p=173#comment-28970 <strong>In search of the color purple...cow, sheep, whatever...</strong> I'm on a purple mission.No, I'm not talking about the Stephen Spielberg movie that Oprah starred in from the mid-1980s, but about the Purple Cow, as in from Seth Godin's book.  In search of the color purple…cow, sheep, whatever…

I’m on a purple mission.No, I’m not talking about the Stephen Spielberg movie that Oprah starred in from the mid-1980s, but about the Purple Cow, as in from Seth Godin’s book. 

]]> By: Jen Blackert http://thepeoplebrand.com/blog/2006/04/28/why-make-a-purple-cow/comment-page-1/#comment-7395 Jen Blackert Fri, 28 Apr 2006 23:53:43 +0000 http://thepeoplebrand.com/blog/?p=173#comment-7395 Well, these are both gimmicks. However one has a meaningful purpose and is brand worthy while the other is a just a gimmick that is probably working to drive traffic to their site. The blue sheep may be successful as they will receive traffic and maybe some users will have a positive customer experience thus building loyalty. What does a sheep have to do with Amsterdam Hotel Guide? How is that building their brand? This is the real question. Well, these are both gimmicks. However one has a meaningful purpose and is brand worthy while the other is a just a gimmick that is probably working to drive traffic to their site.

The blue sheep may be successful as they will receive traffic and maybe some users will have a positive customer experience thus building loyalty. What does a sheep have to do with Amsterdam Hotel Guide? How is that building their brand? This is the real question.

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