Comments on: Will Apple’s Ads ‘Work’? http://thepeoplebrand.com/blog/2006/05/05/will-apples-ads-work/ Fri, 29 Aug 2008 06:25:01 +0000 http://wordpress.org/?v=2.5.1 By: DUST!N http://thepeoplebrand.com/blog/2006/05/05/will-apples-ads-work/#comment-11548 DUST!N Mon, 08 May 2006 13:53:04 +0000 http://thepeoplebrand.com/blog/?p=177#comment-11548 I agree Scott. It will definitely take more than advertising to evangelize those network admins who detest anything other than Windows. I've seen reports that Apple's gains in businesses are typically conversions from non-Windows platforms like Linux. So, we may be seeing a consolodation of anti-Windows users. I agree Scott. It will definitely take more than advertising to evangelize those network admins who detest anything other than Windows. I’ve seen reports that Apple’s gains in businesses are typically conversions from non-Windows platforms like Linux. So, we may be seeing a consolodation of anti-Windows users.

]]> By: Scott Stone http://thepeoplebrand.com/blog/2006/05/05/will-apples-ads-work/#comment-10775 Scott Stone Sat, 06 May 2006 00:11:00 +0000 http://thepeoplebrand.com/blog/?p=177#comment-10775 Dustin, One of the things Apple is probably thinking is that the "IT establishment" outside the creative world is solidly, dogmatically Windows. Most of them train on it - exclusively. All of them I know hate the idea of Macs on their networks (I had to sneak mine on). Many of them are hostile to the idea of a Mac. Selling through them is going to be difficult. Although they may not spec every network, they have enormous influence on what's purchased. I actually thought these ads were kinda narcissistic. And very basic, which isn't a bad thing. Apple is appealing to the creative user, and maybe throwing a bone to the casual user. I might have tried to tie the Mac to the iPod more if I were them. One thing that might be useful is for them to evangelize to the IT community to soften its resistance to all things non Microsoft. I doubt they are doing that, although they might be. When I bought my MacBook, the CDW guy was fairly clueless about it, a pretty sad testimony to where Mac sits, even with its resellers. Dustin,

One of the things Apple is probably thinking is that the “IT establishment” outside the creative world is solidly, dogmatically Windows. Most of them train on it - exclusively. All of them I know hate the idea of Macs on their networks (I had to sneak mine on). Many of them are hostile to the idea of a Mac. Selling through them is going to be difficult. Although they may not spec every network, they have enormous influence on what’s purchased.

I actually thought these ads were kinda narcissistic. And very basic, which isn’t a bad thing. Apple is appealing to the creative user, and maybe throwing a bone to the casual user. I might have tried to tie the Mac to the iPod more if I were them.

One thing that might be useful is for them to evangelize to the IT community to soften its resistance to all things non Microsoft. I doubt they are doing that, although they might be. When I bought my MacBook, the CDW guy was fairly clueless about it, a pretty sad testimony to where Mac sits, even with its resellers.

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