Rajesh is a Brand
19May2006 Filed under: Branding, Human Resources, Personal Brand, Professional Development, Technology Author: DUST!NVia the Tom Peters! blog, I was introduced to a great NXTBook (yeah, I had never heard of that either) by Rajesh Setty, Personal Branding for Technology Professionals. It’s a great resource for identifying and promoting your personal brand. Not a technology professional? No problem. There are some examples and points relating directly to the technology industry, but this document in no way is constrained to that field.
I recommend printing the document so you can fill out the simple exercises that help you develop your personal brand. I printed it out and even ran it through the binder, so it feels like a workbook and is something I can reference occasionally instead of losing it in a stack or throwing it away.
3 Responses to “Rajesh is a Brand”
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Creative Consultant - The Frontline Group
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Rajesh Setty
May 19th, 2006 at 9:15 pm
Hi Dustin,
Thank you for the kind mention. It took me a few months to develop the eBook and I am glad that you liked it.
Best,
Raj
Marcus
May 21st, 2006 at 8:24 pm
Hi Dustin -
Thanks for mentioning NXTbook - we’re working hard to build awareness! We were thrilled to have Raj featured in the NXT Big Thing - our own monthly publication that features some of the best net writing out there. I think future writers will have their work cut out meeting the bar Raj has set.
DUST!N
May 22nd, 2006 at 10:35 am
Raj, thanks for sharing your work with us. This is a great resource for people needing to establish their personal brand (which is all of us).
Marcus, I was very impressed with NXTbook. I didn’t have to install a reader, everything loaded quickly, the navigation was simple and elegant, and it worked (which is important to some people).
The only thing I noticed was print quality. Maybe if I worked with my settings, I could have gotten better results… but the text and images were a bit fuzzy.
Still, it seems like a compelling online publishing tool.
Great job to you both!