Michael Wagner reminds us that maybe what Father Knows Best is how to own a brand. It’s a great personal micro-story that tells the macro-story of branding.

A compelling ad campaign for Amnesty International. It brings a whole new meaning to “bringing it home.” (hat tip to Beyond Madison Avenue)

Ben & Jackie update us on the Diet Coke and Mentos meme. Apparently Coke isn’t as thrilled as you’d think. Come on. Get a sense of humor. (hat tip to Bill Kinnon)