Watercoolers Dampen Postcards (Monday Bonus)
10Jul2006 Filed under: Marketing, Advertising, Seth Godin, Word of Mouth Author: DUST!N
Flickr photo by feefee.
I advised a political candidate recently to follow up with a blogger who had contacted him.
“The blog probably doesn’t reach as many people as TV, radio, or direct mail.” I acknowledged. Then I explained, “But the people who read it are influencers. By engaging them with your message, you can hope to affect watercooler talk across the city.”
Seth makes the point much better than I did.
What if you’re not a politician? Should you care about watercooler talk?
About this blog
'Casual Fridays' is about what happens when work is less about appearances and more about the humanity within. How do we strip away office politics, corporate jargon and red tape? Wouldn't we rather clothe ourselves in creativity, ideas and productivity? It's an ideal at least worth chasing.
Get LinkedIn w/DUST!N
About Me
Creative Catalyst - The People Brand
Book DUST!N as a speaker:
- Creativity and Ideas
- Word-of-Mouth Marketing
- Branding- More about speaking engagements
- Contact DUST!N
Leave a reply