johnmoore (from Brand Autopsy) pointed out that U.S. Airways is rolling out advertising space on airsickness bags. Someone apparently misunderstood the concept of viral marketing.

Personally, I think johnmoore is being too harsh. Sure, it would be a horrible idea for CBS to advertise their new Fall lineup of shows on barf bags, but there are other marketers for whom this may be a perfect fit. So, below you will see an example of those I think could benefit from this advertising opportunity:

Feel free to submit your ideas in the comments.