johnmoore (from Brand Autopsy) pointed out that U.S. Airways is rolling out advertising space on airsickness bags. Someone apparently misunderstood the concept of viral marketing.
Personally, I think johnmoore is being too harsh. Sure, it would be a horrible idea for CBS to advertise their new Fall lineup of shows on barf bags, but there are other marketers for whom this may be a perfect fit. So, below you will see an example of those I think could benefit from this advertising opportunity:
Feel free to submit your ideas in the comments.
That’s some good stuff… looks kinda like something from Leno or Letterman.
Trackback button didn’t work, so I’ll link my backlink here:
Faulty Jeans: Viral Advertising