Here It Goes Again…
11Aug2006 Filed under: Marketing, Advertising, Unconventional Marketing, Creativity, Ideas, Viral Marketing, Word of Mouth Author: DUST!NNearly 2.5 million views in two weeks.
I can’t stop playing this video.
I think the beauty of it is how a big, polished production doesn’t get in the way of the even bigger idea.
The music’s pretty good too.
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Hat tip: Bill Kinnon
8 Responses to “Here It Goes Again…”
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'Casual Fridays' is about what happens when work is less about appearances and more about the humanity within. How do we strip away office politics, corporate jargon and red tape? Wouldn't we rather clothe ourselves in creativity, ideas and productivity? It's an ideal at least worth chasing.
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Beto
August 17th, 2006 at 6:45 pm
What’s the name of the group?
DUST!N
August 18th, 2006 at 8:12 am
Guess I should have mentioned that. “OK Go” is the name of the group. They’re out of Chicago.
Bez
August 25th, 2006 at 7:54 pm
They’re the ones that did the “back yard dance” to the song A Million Ways. If you haven’t seen it, you can find it on youtube or just google A Million Ways, you’ll find A Million Places to watch it. They’re good!
Spencer
September 3rd, 2006 at 9:57 pm
Man I’ve never even heard of these guys before today and their awesome they are also on iTunes. Way to go OK Go!!
Maria
September 4th, 2006 at 7:57 am
WOW……I seen them back in the day when it looked as if they were going to be a one hit wonder with their song Get Over It……Now I’m just wondering how long it took them to choreograph that……..It’s pretty damn cool though!
mybud8it
September 7th, 2006 at 9:17 am
This takes on a new meaning of going to the gym for a workout; beats the hell of walking and looking down to see how much further you have to go. Cool!!
Anonymous
September 14th, 2006 at 7:58 am
watch this
Zachary
October 18th, 2006 at 7:56 pm
It’s awesome! It’s amazing how they do all of this on treadmills!!!!!!