Here It Goes Again…

Nearly 2.5 million views in two weeks.

I can’t stop playing this video.

I think the beauty of it is how a big, polished production doesn’t get in the way of the even bigger idea.

The music’s pretty good too.

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Hat tip: Bill Kinnon

8 thoughts on “Here It Goes Again…

  1. They’re the ones that did the “back yard dance” to the song A Million Ways. If you haven’t seen it, you can find it on youtube or just google A Million Ways, you’ll find A Million Places to watch it. They’re good!

  2. Man I’ve never even heard of these guys before today and their awesome they are also on iTunes. Way to go OK Go!!

  3. WOW……I seen them back in the day when it looked as if they were going to be a one hit wonder with their song Get Over It……Now I’m just wondering how long it took them to choreograph that……..It’s pretty damn cool though!

  4. This takes on a new meaning of going to the gym for a workout; beats the hell of walking and looking down to see how much further you have to go. Cool!!

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