Comments on: Polarizing Cupcakes http://thepeoplebrand.com/blog/2006/08/25/polarizing-cupcakes/ Ideas put to work. Fri, 19 Feb 2010 13:29:30 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bastian http://thepeoplebrand.com/blog/2006/08/25/polarizing-cupcakes/comment-page-1/#comment-85165 Bastian Sat, 02 Sep 2006 12:03:01 +0000 http://thepeoplebrand.com/blog/?p=226#comment-85165 I took a picture of the same sign. Most of the about 80 people who commented on it seemed to think it was a great idea, but some also raised questions. http://www.flickr.com/photos/nicalibre/216169285/ I took a picture of the same sign. Most of the about 80 people who commented on it seemed to think it was a great idea, but some also raised questions.

http://www.flickr.com/photos/nicalibre/216169285/

]]> By: DUST!N http://thepeoplebrand.com/blog/2006/08/25/polarizing-cupcakes/comment-page-1/#comment-84966 DUST!N Fri, 01 Sep 2006 21:32:10 +0000 http://thepeoplebrand.com/blog/?p=226#comment-84966 Thanks for the comments guys. Headed out the door to celebrate our 11th anniversary with my wife. I'll try to respond after the weekend. Have a wonderful labor day weekend! Thanks for the comments guys. Headed out the door to celebrate our 11th anniversary with my wife. I’ll try to respond after the weekend.

Have a wonderful labor day weekend!

]]> By: Siddiq http://thepeoplebrand.com/blog/2006/08/25/polarizing-cupcakes/comment-page-1/#comment-84176 Siddiq Wed, 30 Aug 2006 23:42:35 +0000 http://thepeoplebrand.com/blog/?p=226#comment-84176 Not to beat a dead horse but you have to check out Ze Franks explanation of brands. Very relevant. http://www.zefrank.com/theshow/archives/2006/08/082906.html# Not to beat a dead horse but you have to check out Ze Franks explanation of brands. Very relevant.
http://www.zefrank.com/theshow/archives/2006/08/082906.html#

]]> By: Siddiq http://thepeoplebrand.com/blog/2006/08/25/polarizing-cupcakes/comment-page-1/#comment-84135 Siddiq Wed, 30 Aug 2006 12:11:51 +0000 http://thepeoplebrand.com/blog/?p=226#comment-84135 Dustin the most important point I think is your addendum. Guy point is about polerizing people, and nor should that be what people take away. Its that you need to be authentic and that by being authentic people will be drawn to and repulsed by you and thats ok. Its the authenticity that matters not the polerization. Brands want to be cool, they want to be seen as whatever the latest buzz words are. But they never want to be seen as what they are. I HATE BUSH! Its a statement of belief not a brand position. As you note, in a world where brands pretend to agree with whatever they think their intended consumers believes, the brand that actually has the guts to be real is noteworthy. All marketing is hip-hop marketing! The picture is a great find. Dustin the most important point I think is your addendum. Guy point is about polerizing people, and nor should that be what people take away. Its that you need to be authentic and that by being authentic people will be drawn to and repulsed by you and thats ok. Its the authenticity that matters not the polerization.

Brands want to be cool, they want to be seen as whatever the latest buzz words are. But they never want to be seen as what they are. I HATE BUSH! Its a statement of belief not a brand position. As you note, in a world where brands pretend to agree with whatever they think their intended consumers believes, the brand that actually has the guts to be real is noteworthy. All marketing is hip-hop marketing!

The picture is a great find.

]]> By: Polarizing Brands « life: personal, business, social http://thepeoplebrand.com/blog/2006/08/25/polarizing-cupcakes/comment-page-1/#comment-84122 Polarizing Brands « life: personal, business, social Wed, 30 Aug 2006 07:42:34 +0000 http://thepeoplebrand.com/blog/?p=226#comment-84122 [...] Most people would never have the guts to do something like this. That’s why most brands are unobtrusive and politically correct. But the ones who take a stand on an issue are the ones which generate interest. And ultimately, revenue. [...] [...] Most people would never have the guts to do something like this. That’s why most brands are unobtrusive and politically correct. But the ones who take a stand on an issue are the ones which generate interest. And ultimately, revenue. [...]

]]> By: shuchetana http://thepeoplebrand.com/blog/2006/08/25/polarizing-cupcakes/comment-page-1/#comment-84102 shuchetana Wed, 30 Aug 2006 06:14:47 +0000 http://thepeoplebrand.com/blog/?p=226#comment-84102 I loved the image and set it as my desktop background! Now you know why polarization works: you guys hate it and talk about it, I love it and talk about. Regardless of whether we hate it or love it, we talk about it. And if you hate it, and tell others that you hate it, they might disagree with you and patronize the place. This is an amazing example of polarization at work. However, most of us are not likely to take such a big risk and tie it with our business. We’d rather play it safe, and get a few customers. It takes guts to stand out from the rest, and risk being ridiculed. Personally, I don’t think I’d ever be so brave as to take such an extreme stand. Even though we only talk about those people who do. I loved the image and set it as my desktop background!
Now you know why polarization works: you guys hate it and talk about it, I love it and talk about. Regardless of whether we hate it or love it, we talk about it. And if you hate it, and tell others that you hate it, they might disagree with you and patronize the place.
This is an amazing example of polarization at work.
However, most of us are not likely to take such a big risk and tie it with our business. We’d rather play it safe, and get a few customers. It takes guts to stand out from the rest, and risk being ridiculed.
Personally, I don’t think I’d ever be so brave as to take such an extreme stand.
Even though we only talk about those people who do.

]]> By: DUST!N http://thepeoplebrand.com/blog/2006/08/25/polarizing-cupcakes/comment-page-1/#comment-82959 DUST!N Sat, 26 Aug 2006 05:04:10 +0000 http://thepeoplebrand.com/blog/?p=226#comment-82959 I think it's fine that they market this way. At least now you know not to support them with your patrionage. I think it’s fine that they market this way. At least now you know not to support them with your patrionage.

]]> By: Ryan http://thepeoplebrand.com/blog/2006/08/25/polarizing-cupcakes/comment-page-1/#comment-82879 Ryan Sat, 26 Aug 2006 00:17:46 +0000 http://thepeoplebrand.com/blog/?p=226#comment-82879 That image is just sickening. I think it's okay to tie politics to marketing, but not this way. That image is just sickening. I think it’s okay to tie politics to marketing, but not this way.

]]> By: C http://thepeoplebrand.com/blog/2006/08/25/polarizing-cupcakes/comment-page-1/#comment-82812 C Fri, 25 Aug 2006 17:01:23 +0000 http://thepeoplebrand.com/blog/?p=226#comment-82812 Very good point. Businesses have the potential to be the modern day heroes--we need someone with clout to stand up for something so that we can stand behind it. Thanks! Very good point. Businesses have the potential to be the modern day heroes–we need someone with clout to stand up for something so that we can stand behind it. Thanks!

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