“Surfing Channels” at Diet Television
10Nov2006 Filed under: Uncategorized Author: DUST!NI’ve lost about 20 lbs over the last 3 months. I read over the South Beach Diet and applied the principles to my eating habits. I’m not very strict, but just reducing my carbs and fats while increasing my fiber intake has paid off so far.
Still, I wish I knew about Diet Television back then. I think this is brilliant. Cumulative referrals like this can be powerful.
Ironically, the South Beach Diet came in rather low when I dialed in my preferences. But offline word-of-mouth beat technology to the punch this time.
3 Responses to ““Surfing Channels” at Diet Television”
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Scott
November 13th, 2006 at 7:52 pm
I have done low carb for years, and it’s practically turned me into an evangelist for it. For most of my life I never honestly thought about food. Never put a moment’s consideration into it, even though it is one of life’s fundamentals. I do Atkins, which is more extreme, but generally along the same lines as South Beach.
As a marketer, I’ve admired the way the South Beach people lifted Atkins’ best ideas but also put a softer spin on it, and made money where Atkins manufactured controversy. They obviously knew how to brand themselves in ways Atkins never did, or wanted to do. Although if you read his book, Robert Atkins was a good copywriter. Still, he never compromised and never made peace with the nutritional establisment, even though he changed their minds over time.
There is a very good study somewhere in all of ths — two companies presented themselves. One was original and innovative, but brusque and dismissive of the establishment; it filed for bankruptcy. The other has a plan that’s very similar but softer, and appears more to buy into established, low-fat dogma. It is more acceptable to the mainstream. It seems to have prospered.
DUST!N
November 14th, 2006 at 10:30 am
My father is a diabetic and Atkins did wonders for him. He’s in great shape due to his exercise regimen and the diet.
I agree with you on the comparative study of Atkins vs. South Beach. That would make for an interesting write-up. I’d be interested not only in the philosophies, but also in the business alliances the two companies forged. I’ve seen some Kraft products labeled as South Beach foods and I know Atkins has private label products and even a “certification” some restaurants use on certain menu items.
Thanks for the great comments Scott!
Jakob
July 31st, 2007 at 5:17 pm
This is exactly what I expected to find out after reading the title at Diet Television. Thanks for informative article