Comments on: Context

By: DUST!N

DUST!N — Mon, 27 Nov 2006 16:50:59 +0000

“A Zen thing” is a really good way to capture it.

In my amateur theater experience we exercise something called 10 minutes before. We imagine what happens the 10 minutes before what occurs on stage. No event is isolated and many times it helped to acknowledge the “context” in order to understand how to best portray the scene.

If we can imagine the 10 minutes before someone engages with our marketing, then context becomes intuitive.

By: Scott

Scott — Tue, 21 Nov 2006 05:04:28 +0000

The best copywriting advice I’ve read, from Herschell Gordon Lewis, was to get inside your target’s “experential” background. You create context that way; you attempt to become significant to them within their context, not your own. You forget what you know; you ask questions; you filter out jargon and corporate-speak that they don’t care about at all.

I’ve decided that it’s nearly a Zen thing. You drop all pretense of knowledge and consciously forget what you know to inhabit someone else’s point of view. If you get that right, you get the message right.

By: DUST!N

DUST!N — Mon, 20 Nov 2006 15:12:57 +0000

Thanks Michael. I’ll have a follow-through post this week. New verse, same song.

By: Michael Wagner

Michael Wagner — Sat, 18 Nov 2006 03:28:00 +0000

We use to have a saying when we did classical Greek or ancient Hebrew translation work into English.

“A text, without a context, is but a pretext.”

Context is essential to discovery of meaning and significance.

Good post Dusin!