The Old Old is the New New

I’ve grown quite fond of my old-style hats. I have a fedora and a willis hat. When I wear theses hats I get comments from people (and sometimes stares). Yet, these were the hats everyone used to wear. Now, it seems like a very new thing to do.

Of course trends come and go and come back again. That’s nothing new. But it has made me think about how some of the recent trends in marketing are not new, but old. When business became modern, the old way became passé. In our postmodern world, old has become new:

Old Old is the New new

*see Brand Autopsy’s High-Tech vs. High-Touch post

**see Seth Godin

Dustin Staiger is a business consultant and speaker in Houston, TX. He addresses team and individual effectiveness, communications, creativity and branding for global corporations as well as non-profits and start-ups.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • http://www.websitepromotiontoday.com Chrisitne

    Freaky. This is the second time that the word “Fedora” has come up today… I think you’re onto something here!

  • http://link Cutreda

    Of course, but what do you think about that?,