Building Mom and Pop Websites: 5 Questions to Ask 2

My friend Jason, who is a web developer, asked the question Is there any value in “brochure” type web sites? Not much, I think. Here’s why: My philosophy is that “Mom and Pops” are better served by following a permission marketing approach with websites. 1. How can I create content people will COME BACK to ...

… I’m it! 2

Sorry I didn’t have time to make this shorter. After being tagged by both John Grant and Spike (who both have GREAT blogs – check ‘em out), I’m way late in getting this done. We’re going through some exciting changes at our fledgling agency. Since I merged my consulting practice with Sandy’s agency, I have ...

The Baton 4

The Baton
I just got this email from Staples today. My wife and I are trying to organize our home office, so I thought I would forward it to her. There’s no “forward to a friend” button. I could forward the email myself, but these HTML emails never look right when I send them. There was link ...

Neck-Worthy Ideas

In this land of opportunity, how do you decide which ideas are the best to pursue?  Most good ideas require hard work and/or significant money in order to execute with excellence.  This means someone has to stick their neck out (that’s you or me). When your neck is on the line, risk assessment becomes a ...

Green Cows

Green Cows
“Our product is superior to the competition. Our advertising shows people how we’re better. Why aren’t people buying our product?” There could be many reasons, but today I’m going to focus on one possibility: You’re not talking to the green cows. (before you question my sanity, read the rest) A lot of marketing and advertising ...