I just got this email from Staples today.  My wife and I are trying to organize our home office, so I thought I would forward it to her.  There’s no “forward to a friend” button.  I could forward the email myself, but these HTML emails never look right when I send them.

There was link to a web page version of the email, so I clicked it.  I figured I would send her a link to the web page.  Here’s the URL:
http://e.staples-deals.com/content.asp?wci=version&wnd=0&status_id=4611513700_73148130

Long URLs like this always seem to break when you send them.  No dice.

Viral marketing is a relay race.  The most important part of the race is the hand off.  Using batons that are hard to hand to the next person isn’t smart.