Building Mom and Pop Websites: 5 Questions to Ask
26Jan2007 Filed under: Email Newsletters, Permission Marketing, websites Author: DUST!NMy friend Jason, who is a web developer, asked the question
Is there any value in “brochure” type web sites?
Not much, I think. Here’s why:
My philosophy is that “Mom and Pops” are better served by following a permission marketing approach with websites.
1. How can I create content people will COME BACK to read?
time-sensitive, changes often, relevant, anticipated
2. If I want to do #1, how do I manage it?
content management system, allocate employee time
3. If I’m creating content, how can I best leverage it?
blog, email newsletter, printed newsletter, op-ed piece
4. Can I send email coupons that customers can abuse without it hurting me?
(because they will take advantage)
5. Can I create offers they will relay to their friends?
forward to a friend link, create value
2 Responses to “Building Mom and Pop Websites: 5 Questions to Ask”
Leave a reply
About this blog
The Casual Fridays blog is about business in blue jeans. It's about doing the REAL hard work of today. Pausing, thinking and asking the questions others won't ask.
Get LinkedIn w/DUST!N
About DUST!N
Creative Consultant - The Frontline Group
DUST!N speaks and writes about:
- Creativity and Ideas
- Word-of-Mouth Marketing
- Branding- More about speaking engagements
- Contact DUST!N
Bret Ralston
January 29th, 2007 at 9:08 am
This series of questions also apply to “middle-men” shuffling commodity items b2b, right? Regardless of comapany size?
DUST!N
January 29th, 2007 at 9:38 am
Bret,
Good question.
Yes. I believe b2b middle-men commodity shufflers can benefit from these questions as well. Of course I would add question #6: Even though our products are commodities, what can our website add to keep our SERVICE from being a commodity as well?
These are the same questions we come back to time-after-time with our small and medium business clients.