Comments on: The People Brand http://thepeoplebrand.com/blog/2007/02/02/the-people-brand/ Thu, 28 Aug 2008 20:40:37 +0000 http://wordpress.org/?v=2.5.1 By: DUST!N http://thepeoplebrand.com/blog/2007/02/02/the-people-brand/#comment-116240 DUST!N Thu, 08 Feb 2007 16:04:48 +0000 http://thepeoplebrand.com/blog/2007/02/02/the-people-brand/#comment-116240 Agreed Laura. The people are the genesis of the brand, but you're right in that they cannot control it. This was touched on in a post WAY back in my archives: <a title="The 5 Es of Branding" href="http://thepeoplebrand.com/blog/2005/06/17/the-5-es-of-branding/">The 5 Es of Branding</a> The comments have some great information. It was a fun refresher for me to go back an read it. Thanks for your comments Laura! Smart stuff. Agreed Laura. The people are the genesis of the brand, but you’re right in that they cannot control it. This was touched on in a post WAY back in my archives:
The 5 Es of Branding
The comments have some great information. It was a fun refresher for me to go back an read it.

Thanks for your comments Laura! Smart stuff.

]]> By: Laura http://thepeoplebrand.com/blog/2007/02/02/the-people-brand/#comment-115857 Laura Sat, 03 Feb 2007 01:03:49 +0000 http://thepeoplebrand.com/blog/2007/02/02/the-people-brand/#comment-115857 I would disagree with you somewhat. You are correct that the people who work at a company - the employees - work to create a certain image and brand. But I would argue that the brand can only be controlled so much by the people who run the company. Employees can steer the brand in a certain direction, but ultimately, a brand is something intangible: it is not the coffee that Starbucks sells, or the people who market it, but the particular unique place that it occupies in the mindspace of the consumer and customer. That's how we create preferences for one coffee company (or shoe brand, or cell phone company) over another. I think that the characteristics that we associate with a company are influenced by the people who work there, but I don't think that's the only factor at play. I would disagree with you somewhat. You are correct that the people who work at a company - the employees - work to create a certain image and brand. But I would argue that the brand can only be controlled so much by the people who run the company. Employees can steer the brand in a certain direction, but ultimately, a brand is something intangible: it is not the coffee that Starbucks sells, or the people who market it, but the particular unique place that it occupies in the mindspace of the consumer and customer. That’s how we create preferences for one coffee company (or shoe brand, or cell phone company) over another.

I think that the characteristics that we associate with a company are influenced by the people who work there, but I don’t think that’s the only factor at play.

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