Here are a few tidbits from my presentation yesterday. I spent most of my blog time (and more) preparing to speak at Entrepreneur’s Day, so this might be my only post this week.

The Marketing Proverb

If this is a marketing proverb, what is the moral?

or, some ad agencies prefer to

…simply entertain.

Do you ask this question?

How did you hear about us?

TV

Radio

Newspaper

Direct Mail

Billboard

Other

Hey car dealers… want to see some results?

When you see 71% of car purchasing decisions are influenced by word of mouth…

You’re right, but you can…

How do you influence word of mouth?

I’m not talking fashion trendsetters (unless you’re an apparel company). If you’re a technology company, these are the geeks. They’re the raving fans of your industry.

Do you make it easy for people to hand off your message to others?  More on this here.

The coupon above might get one person to show up, but it doesn’t encourage them to hand off the baton.

This coupon creates social currency. “You’ll like me more because I got us all free drinks.”

Online (blogs/message boards) or offline (customer advisory boards/customer events).

So, maybe we add two lines to our marketing proverb:

And the moral of our NEW proverb is…