Hollerin’ 4

Overlooked Marketing Edge

Here are a few tidbits from my presentation yesterday. I spent most of my blog time (and more) preparing to speak at Entrepreneur’s Day, so this might be my only post this week.

The Marketing Proverb

The Well

If this is a marketing proverb, what is the moral?

holler1.jpg

or, some ad agencies prefer to

Send in the Clowns

…simply entertain.

Do you ask this question?

How did you hear about us?

TV

Radio

Newspaper

Direct Mail

Billboard

Other

Hey car dealers… want to see some results?

TV Doesn't Influence Car Purchases

Cars

When you see 71% of car purchasing decisions are influenced by word of mouth…

Tiger

You’re right, but you can…

Steak

Tipping Point

How do you influence word of mouth?

Trendsetter

I’m not talking fashion trendsetters (unless you’re an apparel company). If you’re a technology company, these are the geeks. They’re the raving fans of your industry.
Baton

Do you make it easy for people to hand off your message to others?  More on this here.
Bad Baton

The coupon above might get one person to show up, but it doesn’t encourage them to hand off the baton.

A Better Baton: Drink Coupon

This coupon creates social currency. “You’ll like me more because I got us all free drinks.”

Create Community

Online (blogs/message boards) or offline (customer advisory boards/customer events).

Keep Your WordGodin on Keeping Your WordTypes of WOMBooks on WOM

So, maybe we add two lines to our marketing proverb:

Well 2

And the moral of our NEW proverb is…

Holler 2

  • http://brandautopsy.typepad.com/ johnmoore (from Brand Autopsy)

    Fabulous slides. Love the “build a better baton” line. Great work DUST!N.

  • http://www.thepeoplebrand.com DUST!N

    Thanks johnmoore. I had some fun putting this together. I hope to get more opportunities to give this presentation and improve upon it.

  • http://www.nancy-odell.info Nancy Odell

    Hi there…Man i just love your blog, keep the cool posts about comin..holy Saturday .

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