Wielding the Brush
23Mar2007 Filed under: Bloggers I Read, Branding, Customer Experience Author: DUST!N
Mike Wagner has yet another fascinating post pondering the wisdom of incomplete brands. I love his thoughts and wonder why we don’t acknowledge how often the customer is wielding the paint brush, let alone encourage them to do it more.
2 Responses to “Wielding the Brush”
Leave a reply
About this blog
The Casual Fridays blog is about business in blue jeans. It's about doing the REAL hard work of today. Pausing, thinking and asking the questions others won't ask.
Get LinkedIn w/DUST!N
About DUST!N
Creative Consultant - The Frontline Group
DUST!N speaks and writes about:
- Creativity and Ideas
- Word-of-Mouth Marketing
- Branding- More about speaking engagements
- Contact DUST!N
Mukund Mohan
April 4th, 2007 at 8:36 pm
Dustin
Sometimes our customers do a better job when they are weilding the paint brush and we have to come back and really ask ourselves - what gives us the exclusive right to be the experts. You are spot on.
I like the potrait.
DUST!N
April 5th, 2007 at 9:40 am
As we encourage some of our clients to hand their paint brush off to customers, we’ve been amazed at some of the masterpieces they’ve created.
It’s just the tip of the iceberg.
Thanks for the comment Mukund!