Of note, my wife and I have interacted with engaged couples over the last five years. The couples that make it (at least to date) are the one’s that coo and stare moon-eyed at each other and are…well…”sappy”. It has been our experience, that the ones that show little or no emotion have ended up divorced or are in need of marriage counseling.

Having been in marketing, I understand the fake and trivial content that can be created in order to evoke an emotional response within the viewer. People today are wise to this gimmick and want the truth. In this case, to coin a phrase by Jack Nicholson, maybe some ‘can’t handle the truth’?

Finally, as noted by another commenter, could be you’ve hit on something deeper than just an ad dislike.

-ebrown

From my perspective bitterness can turn to an ugly form of anger easily.

Maybe that is why the ads sometimes generate over the top comments like the one you note.

I think you are on to something important here Dustin.

Even with all of the buzz about social networking, the truth is that many are starved for community and supportive relationships.

We apply terms like community, conversation and relationship to what grows out of social media but I’m not sure that is what happens most of the time.

Thanks for stirring things up with this post!

Keep creating,
Mike

My sister recently celebrated her one year wedding anniversary to her husband whom she met on eharmony. The irony is that it was me who suggested we sign up. After six months I never even got one date out of it! God does indeed work in mysterious and wondrous ways. I could not be happier for my sister. Weddings do come out of eharmony. I was a witness to one. It just makes us bitter when it is not us.

On this topic, I believe great relationships evoke many other positive emotions in addition to mushiness, e.g., self-confidence, loyalty, kindliness, tact, responsibility, etc., eHarmony should consider presenting these stories as well, or at least just for variety.