Branding in the Third Person

Reflection

Personal branding can be tricky. It’s difficult to see yourself objectively. It can be hard to judge yourself fairly without overestimating or underestimating your talent or ability. You’ve probably seen self-proclaimed ‘gurus’ who seem laughable, while more impressive people fail to give themselves any credit.

Formulating who you are is hard because it’s like the investigator trying to investigate himself. Biases and personal agendas cloud good judgment.

Try this when discerning your personal brand: Think in the third person.

View yourself from the outside, not the inside. See what others observe when they look at you. As you recall life events that affected the course of your life, replay them like scenes in a movie and yourself as a character. You may see something totally new you never noticed before.

I have an encounter I replay in my head occasionally. I’m embarrassed every time I think about the immature things I said to other people that day. By viewing the situation in third person, I see how that was an atypical day for me and I’ve grown since then. By recalling the scene in first person, I relive the feelings and perceptions I had that day – making me believe I still act that way.

This New York Times article describes how people see themselves differently when they view past events in the third person. Researchers see this as an important step in self discovery.

Seeing oneself as acting in a movie or a play is not merely fantasy or indulgence; it is fundamental to how people work out who it is they are, and may become.

“The idea that whoever appeared onstage would play not me but a character was central to imagining how to make the narrative: I would need to see myself from outside,” the writer Joan Didion has said of “The Year of Magical Thinking,” her autobiographical play about mourning the death of her husband and her daughter. “I would need to locate the dissonance between the person I thought I was and the person other people saw.”

This might be considered superficial or shallow. It’s not. Your internal perspective will still influence your external view of yourself. Seeing yourself in the third person will give you a more complete picture of who you are… and help you create a more complete personal brand.

SnapThoughts 8/3/07

It’s been just over a month since I’ve done SnapThoughts, so here’s a few more:

Skydiving Lessons

I wish I could have gotten a better picture of this, but we were traveling 70 mph.  In the dead tree there is a sign that reads “Skydiving Lessons ###-####”.  I don’t know about you, but when I think about skydiving, the last thing I want to envision is something hanging awkwardly in a tree.

Infant? Pain Reliever

This is pain reliever for infants.  Why is the age (upper-right corner of box) restricted to toddlers then?

Bank Line

The physical act of banking seems so antiquated.  Which line should I get in?  Sure, cashier lines in stores have the same problem… but it’s compounded in a car.  If I choose a line and another lane opens up, it’s much harder to maneuver to the open slot.  So, most cars just hang back and wait (like I’m doing here).  Not efficient.

ATM Scars

Another example from drive-thru banking.  See all the scars on this ATM barrier.  Looks like it did its job in protecting the ATM machine.  But what about all the customers’ cars?  Couldn’t something more friendly be done that wouldn’t damage customer cars?

Drive-Thru Trash Can

Moving from drive-thru to drive-in (Sonic Drive-Ins). How is this trash can supposed to be used?  You have to pull into the left lane of the entrance/exit and block incoming traffic.

Mailboxes

One of these mailboxes belongs to A-1 Trucking.  Can you guess which one?

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A1 Trucking Mailbox

A-7, of course!

Scars

One of our children broke an arm two weeks ago (hence the missing post that Friday). As people found out about it, I heard many stories about how they or their children had similar experiences. After having these stories shared with me, I felt a sense of fraternity with a new group of people. It reminded me of something I posted on my first blog, which wasn’t about marketing or business… just life. I thought I’d re-post it here today:

Scars

The other day I was shaving and ouch!! I cut my chin. I looked in the mirror and realized that I cut myself because of a scar. The skin was raised a bit by the scar and the blade just nicked it. This scar was the result of an incident when I was two or three years old. While running through my grandma’s kitchen, I tripped and bust my chin open on her linoleum floor. Most people don’t even know I have a scar on my chin. It is on the bottom of the ball of my chin and isn’t noticeable unless I raise my lower lip upward dramatically. I don’t even notice it very often. I hadn’t thought about it in ages, yet it was still there waiting for a hasty blade to bring it to my attention.

We all have scars. Some are from childhood incidents like mine. Others are even harder to see. They’re emotional, psychological, or spiritual. Nevertheless, they are still scars and they wait for some hasty action, ill-spoken word, or reminder of the past to reveal them.

As a volunteer drama director I see this happen occasionally with actors. We will be working on a scene and something triggers an emotion… the actor loses it. We usually take a break and I talk with the actor. Often, something in the scene or about the character revealed something to actor about his/herself. Not surprising since that is what most writers attempt to do. They want people to relate and respond to the story and/or the characters.

My wife Tammy and I were watching Message in a Bottle one evening. Although it is a rather drab movie with suspect acting, there was a moment that shot me to pieces. (Warning: Possible spoiler if you haven’t seen the movie.) One of the characters receives a phone call to find out that a loved one was killed in an accident. On the surface this seems like nothing incredible. This happens in other movies. This time though, I fell apart. The phone call reminded me of one I had received a few months before. A call telling me two friends of ours had died in a plane accident. The scar was reopened without warning and quite abruptly.

What do we do? We can’t walk on eggshells around everyone worrying that we might unwittingly tear open what time has worked so hard to heal. This would paralyze our ability to communicate and ultimately connect with people.

The best answer I have comes from Lethal Weapon 3 (not a typical fount of wisdom, but give me a moment).  There is a scene in this movie where Mel Gibson and Renee Russo’s characters start showing their scars to each other. They take it to extremes by beginning to disrobe, but that’s beside the point. They share their stories through these scars. This is where they fall for each other. Why? Because he relates to her. She understands where he’s been. They connect. What if that’s the point?

What if we have the scars so we can share them with others? So we can relate to one another. Sharing our hurt and hopefully our healing with people who may have similar stories of their own. It’s hard. There’s a fear that people may be disgusted by our scars or maybe they will reopen the wound somehow. That fear however, should not impede us from sharing with the right people at the right moment.

It may be worth a nick on the chin to engage someone’s heart.