WOM Preso At Tulsa TechFest 08

I’ll be talking about Word of Mouth Marketing at this year’s Tulsa TechFest.

You can see more info here.

I’ll be speaking Friday, October 10th at 10:30 AM.

One of the neat things about this event is the price of admission. This is a non-profit event that supports local non-profits, so you only have to bring $2 or 2 cans of food as a donation to get in. The donations go to the local food bank and Family & Children’s Services. Left over lunch portions are even donated to the local homeless shelter, John 3:16 Mission.

The event is Thursday October 9th – Friday October 10. So, if you’re in Tulsa and are interested in what’s happening in technology, eBusiness and marketing, I hope you’ll join us!

When We Repeat…

When we repeat something, people remember it.
When we repeat something, people remember it.
When we repeat something, people remember it.
When we repeat something, people remember it.
It also sets them up to notice something different.
When we repeat something, people remember it.
When we repeat something, people remember it.
When we repeat something, people remember it.
When we repeat something, people remember it.

Insight vs. Incite

As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite.

Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent? Or does it simply stimulate something you’ve always believed? Does it stir emotions and feelings? Or does it change the way you think about something?

I don’t think there’s anything wrong with inciting. In fact, I think your message is much more potent if it connects on an emotional level.

What IS dangerous is incite without any insight.

By attaching a new perspective… a new way of thinking… a powerful idea… to an emotion, you do more than just PUSH people. You push them in a different direction.

Push them in the door.

Push them in front of a mirror.

Push them in front of a train.

Big difference.