WOM Preso At Tulsa TechFest 08

I’ll be talking about Word of Mouth Marketing at this year’s Tulsa TechFest. You can see more info here. I’ll be speaking Friday, October 10th at 10:30 AM. One of the neat things about this event is the price of admission.  This is a non-profit event that supports local non-profits, so you only have to ...

When We Repeat…

When we repeat something, people remember it. When we repeat something, people remember it.  When we repeat something, people remember it. When we repeat something, people remember it. It also sets them up to notice something different. When we repeat something, people remember it. When we repeat something, people remember it.  When we repeat something, ...

Insight vs. Incite

As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite. Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent?  Or does it simply stimulate something you’ve always believed?  Does it stir emotions and feelings?  Or does it change the ...