Comments on: Why Hire Pros? http://thepeoplebrand.com/blog/2009/09/25/why-hire-pros/ The cure for consumer amnesia Sun, 20 Jun 2010 14:40:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: DUST!N http://thepeoplebrand.com/blog/2009/09/25/why-hire-pros/comment-page-1/#comment-227423 DUST!N Mon, 28 Sep 2009 15:52:17 +0000 http://thepeoplebrand.com/blog/?p=587#comment-227423 Mike, The new Taurus ads look like Ford is looking for that model to turn things upside-down again. I sat up and took notice, even though I am not a big fan of Ford vehicles. McKee's 2nd point is the one that stood out to me. I've often remarked how much I dislike the ads that act like the brand is the rock star (i.e. people lining outside the door as if they're waiting for a concert). I just never had the terminology for it. "Boorish" is the perfect term. I will be stealing that one. Thanks for the comments Mike. I much prefer dialogue over monologue. :) Mike,

The new Taurus ads look like Ford is looking for that model to turn things upside-down again. I sat up and took notice, even though I am not a big fan of Ford vehicles.

McKee’s 2nd point is the one that stood out to me. I’ve often remarked how much I dislike the ads that act like the brand is the rock star (i.e. people lining outside the door as if they’re waiting for a concert). I just never had the terminology for it. “Boorish” is the perfect term. I will be stealing that one.

Thanks for the comments Mike. I much prefer dialogue over monologue. :)

]]> By: Mike Wagner http://thepeoplebrand.com/blog/2009/09/25/why-hire-pros/comment-page-1/#comment-227401 Mike Wagner Fri, 25 Sep 2009 18:38:08 +0000 http://thepeoplebrand.com/blog/?p=587#comment-227401 I can really relate to the Taurus illustration. I owned a first edition wagon. A friend of mine thought them ugly and unlikely to "catch on". Different for the right reason attracts while growing one's biz. Keep creating...powerful difference, Mike I can really relate to the Taurus illustration. I owned a first edition wagon. A friend of mine thought them ugly and unlikely to “catch on”.

Different for the right reason attracts while growing one’s biz.

Keep creating…powerful difference,
Mike

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