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The People Brand Blog

Workplace Creativity Articles

The latest assertions on how we can bend workplace culture toward greater creativity and innovation.

Not an Odd Statement

What’s more valuable than a product to sell? How about a person who’ll buy?

While explaining the blockbuster success of Broadway’s upcoming Odd Couple, Seth Godin makes a not so odd statement.

The lesson is that the new marketing makes it a lot easier to make products for your customers (instead of having to run around finding customers for your products.)

How many of us have had this wrong the whole time?

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