No. You’re not.

You’re obliged to create the things in this world that no one but you can create except the person with your experience, skills, passions, attitude and personality.

So, if you feel the pressure to be the consumer instead of the creator. Do me a favor.

Oblige me.

For the creator, an additional motivator should be the act of creating. This can feel selfish because we expect the artist wants to make her art. It’s true, she does WANT to create. Another truth is less apparent. She also wants people to be moved, inspired . . . perhaps transformed. A creator isn’t always trying to find fame, fortune and glory. Knowingly or not, he also wants to serve.

A point of clarification: we are all creators.

1. You can let it die.
2. You can fight like hell to revive it.
3. You can half-heartedly allow it to languish in limbo. Your past creations propping it up like an iron lung. This is cruel, both to you and your audience.

meme is defined as “an idea, behavior or style that spreads from person to person within a culture.” This could be anything from fauhawks, to LOL Cats to how you practice religion or whether or not you recycle.

We often unconsciously make decisions on how we relate to these memes. We can easily consume and be a conduit for these ideas, behaviors and styles without even realizing it. We can also be disinterested in or disconnected from memes with little thought.

What can truly define us are the memes we chose to create or chase and the ones with which we are determined to disagree. These are decisions we make with greater intention.

The issue with this is when we relate passively (positively or negatively) with memes of significance, while we relate intentionally to the less significant memes. I churn stomach acid over fictional TV characters and college football while real people are illiterate, hungry and/or dying of an easily-treated disease.

What would happen if we worked to relate intentionally with memes of significance?

Many of the ideas within the book would be hard to share in a short blog post, but one passage describing vision is a good indication of how the couple gives illuminating advice not only for business, but for life:

A vision becomes a framework for possibility when it meets certain criteria that distinguish it from the objectives of the downward spiral. Here are the criteria that enable a vision to stand in the universe of possibility:

• A vision articulates a possibility
• A vision fulfills a desire fundamental to humankind, a desire with which any human being can resonate. It is an idea to which no one could logically respond, “What about me?”
• A vision makes no reference to morality or ethics, it is not about a right way of doing things. It cannot imply that anyone is wrong.
• A vision is stated as a picture for all time, using no numbers, measures, or comparatives. It contains no specifics of time, place, audience, or product.
• A vision is free-standing – it points neither to a rosier future, nor to a past in need of improvement. It gives over its bounty now. If the vision is “peace on earth,” peace comes with its utterance. When “the possibility of ideas making a difference” is spoken, at that moment ideas do make a difference.
• A vision is a long line of possibility radiating outward. It invites infinite expression, development, and proliferation within its definitional framework.
• Speaking a vision transforms the speaker. For that moment the “real world” becomes a universe of possibility and the barriers to the realization of the vision disappear.

Later, Zander gives an example of HP Labs realizing a tiny shift transformed their competitive mission statement from aspiring to “be the best industrial lab in the world” to “be the best lab for the world” to  ”HP For the World.” It had now become a real vision.

During this time of economic uncertainty and workplace malaise, what better use of your focus, time and energy exists outside of putting forth and joining others behind a vision of true possibility?

It is an empowering thought to imagine all of our needs being met within our own power. It is also inaccurate.

We do not entirely depend on others for our success, failure or enjoyment; but our experiences are directly influenced by other individuals.

When I call customer support, the person on the other end of the line can exert power to inject the conversation with a desire to help or with disdain for my requests.

Each member of a team meeting holds a hand. They can decide which card to lay down at the table: collaboration, tyranny, eagerness, stonewalling or disinterest. What they play can change the whole game.

When addressing an incident, a manager chooses the story she tells her employee. The story could be about her commitment, and the commitment of the organization, to invest in the development of the employee. Or the manager could choose to tell a story of rules, infidelity and fear of what lies ahead. The selection of this story affects which story the employee chooses to tell himself, his colleagues and his family.

To a certain degree, we are at the mercy of others. We are not powerless victims, but we do need others to join us in telling a story that ultimately is about doing what is right, overcoming evil, sacrificing for others, showing compassion for the hurting, serving with joy and passion… a story about love.

To see yourself at the mercy of others may feel disempowering, but then there is the realization that others are at your mercy as well.

Interdependence is and ought to be as much the ideal of man as self-sufficiency. Man is a social being.
Mohandas Gandhi

In a small twist, I’d like to take this anecdote and actually put it to use.

Anecdotes are recommended to presenters (including pastors) to help break the ice, bring comic relief and engage the audience. The problem is when the anecdote doesn’t relate to the message. Even if you’re not a presenter, this is relevant to you.

What is the TRUTH about your company’s story, your family’s story, your story?

If you ask this of your colleagues, your employees and your customers, will you get mostly the same story or greatly varying answers?

Why would they vary? Because everyone has their own personal experience. We possess our own anecdotal evidence to support our perceptions about most everything. And this personal story IS our truth. Unfortunately, we may be telling a story that doesn’t connect with what people experience. Like the case of the pastor’s sermon, the anecdote and the message don’t relate.

The idea of telling a consistent story isn’t new. Not even close, but are you paying attention to the anecdotes you are creating? Every interaction with someone else is an opportunity to frame the story they tell. If others all start telling the same basic story, then you may reach a (tipping) point where people who haven’t interacted with you directly are helping tell your story. We could call this Critical Anecdotal Mass.

It isn’t about manipulation or distortion of the truth. It’s about being authentic, but intentional. They are stories about Apple’s hyper-controlled design standards, the brilliant generosity of Tom’s Shoes or the affordable build-it-yourself eurostyle of IKEA.

So, let’s put down the futon anecdote, step away slowly and start telling the stories that matter.

It is still “my place” as it is one of my favorite childhood memories. Each weekday after the ring of the school bell, my older sister and I would walk four blocks to the grocery store. I would anxiously go over to the magazine rack and see if there were any new comics. Spiderman, X-Men, Superman, Batman, Cloak & Dagger, The Fantastic Four, The Incredible Hulk, The Green Lantern… these were the titles I peeled out of their file and placed into my cue. If none of the more exciting comics had new copies, I would either re-read my favorites or relegate myself to Richie Rich, Casper the Friendly Ghost or Archie comics. Minor consolation for my hungry imagination.

These stories of heroics performed by people gifted beyond their humanity were the fodder for backyard adventures and even a few hand-drawn comics of my own. That small patch of tiled floor in the middle of the small town grocery store fed my creativity for years. It was a source of inspiration.

Years later, well into my 30s, I don’t know that I have a specific source I can call “my place.” I enjoy a good movie, and many of my favorite comic heroes are now available on film. Still, they don’t feed me in the same way. It seems harder to find inspiration than it did as a child. I have to be more intentional to allow that wide-eyed wonder to stir within me again. It’s still there, but is like a cooled-off ember.  I feel it sometimes as I soak in an engaging TED talk or listen to Stephen Fry describe the decadence of our language. When I surround myself with entrepreneurs, aspiring filmmakers or artists, the ember can be poked by others’ stories and bristled back into a flame by the air of new ideas.

So, perhaps this is a good thing. Maybe I have lost the nostalgic notion of sitting and leaning back on a bookshelf, knowing it is there to prop me up. Instead, I carry “my place” inside me and know it can come alive at any time. It can be scary not to have a stack of new worlds sitting next to me with so much promise. But there is an exuberant sense of liberation in knowing new worlds can be birthed from within and shared with you. Hopefully this can be one of “your places” as well.

I hope it is.

But what if the key indicator of success isn’t how fast something happens. What if it isn’t even WHAT happens?

Let’s leave the tortoise and hare behind for a moment and pick up another fable – the Elephant and the Fruit Fly.

Fruit flies are born quickly. They swarm and die quickly. As soon as one dies, it seems it is replaced by ten others. They are annoying, but you don’t really remember one more than another… just that you want to avoid them next time.

What about elephants? They’re not known for their speed, but seeing one is special. If you saw one today, you’d probably tell everybody you know about it. They have personality and character. Elephants are memorable. If one dies, it is not easily replaced.

So, here’s the big question: Between the Elephant and the Fruit Fly, which one does your message resemble?

Successful people don’t have 9 lives either. They’re not made of Teflon, nor are they truly golden. Most are nimble and resourceful. Yes, a few are just lucky. But, the bottom line is they were given one life to live.

Just like you.

What Einstein, Ghandi, Mother Theresa, Bill Gates, Steven Spielberg, Maya Angelou and others like them have accomplished… has been in one life.

We all want to be world-changers. By now, you probably realize your life won’t be measured on an international, or even national, scale. Still, your impact could be just as important.

What if we thought about 9 lives in a different way?

What if you could choose 9 lives? Just 9 lives you could impact. How would it change the way you viewed being a world-changer? If you could be a positive influence – through encouragement, inspiration, support, acceptance, justice… love – you could change the world for one person. Then another. Then another.

You’ve been given one life, choose to use it wisely.