Category Archives: Advertising

The Elephant and the Fruit Fly

There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the hare. We have accepted that faster equals better. But what if the key indicator of …

November 12, 2010 – 12:56 pm | By DUST!N | Posted in Advertising, Branding, Communication, Marketing, Viral Marketing, Word of Mouth | Comments (0)

Why Hire Pros?

I have a friend who owns a restaurant business. He does all his own marketing and advertising… and he’s quite good at it.  It’s really fascinating to see what he comes up with and how tightly bound it is to his objectives and his brand.  Part of the fascination is of how rare he is. …

September 25, 2009 – 11:11 am | By DUST!N | Posted in Ad Agency, Advertising, Marketing, Tulsa Ad Agency | Comments (2)

Insight vs. Incite

As the political rhetoric heats up, it’s interesting to see which messages are insightful and which simply incite. Does this candidate’s ad really tell you anything new about him, his platform, his party, his opponent?  Or does it simply stimulate something you’ve always believed?  Does it stir emotions and feelings?  Or does it change the …

September 26, 2008 – 7:09 am | By DUST!N | Posted in Advertising, Communication, Marketing, Persuasion | Comments (0)

Top 5 Ways Advertisers Use Camouflage

The military spends tons of money to make something blend in and then loses it. Sounds pretty stupid when the army does it, yet advertisers do something even more inept. They spend an insane amount of money buying ad space to get attention, but then camouflage their ads. They still remain invisible because of clutter, …

July 25, 2008 – 12:05 pm | By DUST!N | Posted in Ad Agency, Advertising, Branding, Marketing, Tulsa, Tulsa Ad Agency, Viral Marketing, Word of Mouth | Comments (1)

Brandnesia

“Ugh, another post about branding. I’ve already heard and read too much about that.” I agree. This post isn’t intended to give you more information about branding. It’s intended to help you discard what hasn’t been useful. I’m reading an interesting new book called The Back of the Napkin by Dan Roam. Early in the …

July 11, 2008 – 12:23 pm | By DUST!N | Posted in Advertising | Comments (3)

Adequate Superfluence

While attending the ARISE Arts Conference, I sat in on a session called Attack of the Never-Ending Brainstorms by Tony Biaggne. It was an entertaining and enlightening session discussing idea generation for churches (I volunteer on a creative team at Liberty Church in Broken Arrow, OK). Tony used this Derren Brown video clip as an …

June 27, 2008 – 9:49 am | By DUST!N | Posted in Advertising, Persuasion, Viral Marketing | Comments (2)

A Plug for Our Plugs

A few weeks ago, I was doing research on eHarmony commercials. I thought I’d show you what we did with that research. These were some fun TV ads we created for a Tulsa area business. It really fits their brand, since they’re known for matching people with just the right appliances. We’re hoping to build …

July 27, 2007 – 9:03 am | By DUST!N | Posted in Ad Agency, Advertising, Customer Experience, My Reel, Tulsa, Tulsa Ad Agency, Viral Marketing | Comments (1)

SnapThoughts (6/29/07)

As a fun little riff, I thought I’d share with you a variety of snapshots from my cell phone and a few thoughts on each: This is called a Whisper Phone. Our daughter’s elementary school teacher showed it to us at a parent/teacher conference. Children use the whisper phone so they can hear themselves read …

June 29, 2007 – 10:12 am | By DUST!N | Posted in Advertising, Creativity, Customer Experience, Ideas, snapthoughts, Word of Mouth | Comments (2)

eDissonance?

I was doing research on an upcoming project recently. While looking for examples of the eHarmony.com ads, I came across this post on Adfreak. Maybe I’m naive, but I had no idea people found the eHarmony ads so offensive/repulsive. Here’s a comment from a viewer YouTube: They are annoying beyond belief. The people in them …

June 22, 2007 – 9:25 am | By DUST!N | Posted in Advertising, Society | Comments (5)

Beyond Ribbon Cutting

Beyond Marketing & Advertising Ribbon Cutting My business partner Sandy cuts the ribbon with me, Alee (hiding behind me), and the Jenks Chamber of Commerce. Sandy and I are excited to announce the opening of Beyond Marketing & Advertising, a full-service ad agency outside Tulsa, OK. Our office is located inside the beautiful RiverWalk Crossing …

March 9, 2007 – 1:52 pm | By DUST!N | Posted in Advertising, Jenks, Marketing, OK, Tulsa | Comments (1)

Hollerin’

Here are a few tidbits from my presentation yesterday. I spent most of my blog time (and more) preparing to speak at Entrepreneur’s Day, so this might be my only post this week. The Marketing Proverb If this is a marketing proverb, what is the moral? or, some ad agencies prefer to …simply entertain. Do …

March 2, 2007 – 5:07 pm | By DUST!N | Posted in Advertising, Bloggers I Read, books, Branding, Customer Experience, Marketing, Seth Godin, Word of Mouth | Comments (8)

Here It Goes Again…

Nearly 2.5 million views in two weeks. I can’t stop playing this video. I think the beauty of it is how a big, polished production doesn’t get in the way of the even bigger idea. The music’s pretty good too. Send a link to your friends. Bloglines viewers click here: Hat tip: Bill Kinnon

August 11, 2006 – 12:56 pm | By DUST!N | Posted in Advertising, Creativity, Ideas, Marketing, Unconventional Marketing, Viral Marketing, Word of Mouth | Comments (8)

Advertisers Who Can Stomach It

johnmoore (from Brand Autopsy) pointed out that U.S. Airways is rolling out advertising space on airsickness bags. Someone apparently misunderstood the concept of viral marketing. Personally, I think johnmoore is being too harsh. Sure, it would be a horrible idea for CBS to advertise their new Fall lineup of shows on barf bags, but there …

July 21, 2006 – 8:00 am | By DUST!N | Posted in Advertising, Viral Marketing | Comments (2)

Watercoolers Dampen Postcards (Monday Bonus)

Flickr photo by feefee. I advised a political candidate recently to follow up with a blogger who had contacted him. “The blog probably doesn’t reach as many people as TV, radio, or direct mail.” I acknowledged. Then I explained, “But the people who read it are influencers. By engaging them with your message, you can …

July 10, 2006 – 10:47 am | By DUST!N | Posted in Advertising, Marketing, Seth Godin, Word of Mouth | Comments (0)

Chu-chu-chu-changes

I’m excited to announce I’ll be transitioning to a new position next week. (clockwise from left) Me, Alee Keitz, Jason Owen, and Sandy Hahn I’m joining the team at Hahn Promotions, a marketing and advertising firm across the river from Tulsa in Jenks, Oklahoma. I’ll be coming on board as partner and Vice President. I’ll …

June 30, 2006 – 9:47 am | By DUST!N | Posted in Advertising, Marketing, Personal/Family | Comments (8)