SnapThoughts (6/29/07)

As a fun little riff, I thought I’d share with you a variety of snapshots from my cell phone and a few thoughts on each:

Whisper Phone

This is called a Whisper Phone. Our daughter’s elementary school teacher showed it to us at a parent/teacher conference. Children use the whisper phone so they can hear themselves read out loud, but not disturb the other students. Our innovative teacher had created hers out of PVC materials and spend less than a dollar on each phone. The manufactured versions retail for about $8.

Homemade Tuna Salad?

Interesting how homemade is a style instead of a process now. Trust me, Ryan did not make this at his home. If it were homemade, you think it would come with a mass-produced sign containing a registration mark?

Boise Football

OK, who was the genius who decided to use Boise State quartertback Jared Zabransky to promote NCAA 08 in Oklahoma Wal-Marts?

I understand he’s on the cover of the game, but don’t they realize Boise State upset OU last year in the Fiesta Bowl (it was an amazing game, by the way)? I would think the promotional materials, if not the game cover itself, would be made as appealing as possible to each region it’s shipped. A Big XII player would have been much more appropriate. But being an Oklahoma State fan, I find this rather humorous.

White Fluffy Cat
I’m sorry, but I have a hard time sympathizing (literally) with someone who doesn’t put the name of their pet on their sign.

Apple Store - Woodland Hills

Tulsa is finally getting an Apple Store! This one is within just a few miles of my home. It won’t be done in time for the iPhone debut today. Below are the construction photos I took through a hole in the facade (geek alert).

Apple Store - Woodland Hills Mall

Apple Store - Woodland Hills Mall

Looks like we’ll be waiting a bit longer for our Apple Store to be fully operational.

Buy One Get One?
Why have this sign at all if the exclusions are so broad? Why not put stickers on the Quarts that do come with a free pint? Of course this same frozen custard shop locked the doors behind us at 9:45 when their sign stated they close at 10:00. They had a bucket of mop water on the customer side of the counter (YUM!). They turned the outdoor lights out as we were enjoying our deserts al fresco. Guess they were in a hurry. Too bad we inconvenienced them with our business.

Flat Tire

This picture isn’t very good, but you can probably tell it’s a flat tire. Nothing surprising, until you see what this tire is attached to.

Tire Rack

It’s the tire rack at our local tire and lube center. The irony was too good to pass up.

Hope you enjoyed today’s SnapThoughts.

eDissonance?


I was doing research on an upcoming project recently. While looking for examples of the eHarmony.com ads, I came across this post on Adfreak.

Maybe I’m naive, but I had no idea people found the eHarmony ads so offensive/repulsive.

Here’s a comment from a viewer YouTube:

They are annoying beyond belief. The people in them are a bunch of yuppie losers who like to show affection on TV and rub it in everyone’s faces. They all need to die.

Wow! I knew some people didn’t like the Apple vs. PC ads, but this really throws me.

What are your thoughts? Do you like these commercials or hate them? Do you have any idea why someone would hate them enough to make an implied death threat?

Beyond Ribbon Cutting

Beyond Ribbon Cutting
Beyond Marketing & Advertising Ribbon Cutting
Ribbon Cutting 2

My business partner Sandy cuts the ribbon with me, Alee (hiding behind me), and the Jenks Chamber of Commerce.
Sandy & Dustin announce Beyond Marketing & Advertising

Sandy and I are excited to announce the opening of Beyond Marketing & Advertising, a full-service ad agency outside Tulsa, OK.

RiverWalk Crossing in Jenks, OK

Our office is located inside the beautiful RiverWalk Crossing center in Jenks, OK.

I’ll still be blogging here at Casual Fridays and will continue doing some work (speaking & consulting) under The People Brand. We feel like Sandy’s broadcast advertising experience balances nicely with my non-traditional approaches to marketing.

So, it’s an exciting time over here and changes keep happening.  Just thought I’d share the happenings.

Hollerin’

Overlooked Marketing Edge

Here are a few tidbits from my presentation yesterday. I spent most of my blog time (and more) preparing to speak at Entrepreneur’s Day, so this might be my only post this week.

The Marketing Proverb

The Well

If this is a marketing proverb, what is the moral?

holler1.jpg

or, some ad agencies prefer to

Send in the Clowns

…simply entertain.

Do you ask this question?

How did you hear about us?

TV

Radio

Newspaper

Direct Mail

Billboard

Other

Hey car dealers… want to see some results?

TV Doesn't Influence Car Purchases

Cars

When you see 71% of car purchasing decisions are influenced by word of mouth…

Tiger

You’re right, but you can…

Steak

Tipping Point

How do you influence word of mouth?

Trendsetter

I’m not talking fashion trendsetters (unless you’re an apparel company). If you’re a technology company, these are the geeks. They’re the raving fans of your industry.
Baton

Do you make it easy for people to hand off your message to others?  More on this here.
Bad Baton

The coupon above might get one person to show up, but it doesn’t encourage them to hand off the baton.

A Better Baton: Drink Coupon

This coupon creates social currency. “You’ll like me more because I got us all free drinks.”

Create Community

Online (blogs/message boards) or offline (customer advisory boards/customer events).

Keep Your WordGodin on Keeping Your WordTypes of WOMBooks on WOM

So, maybe we add two lines to our marketing proverb:

Well 2

And the moral of our NEW proverb is…

Holler 2

Advertisers Who Can Stomach It

johnmoore (from Brand Autopsy) pointed out that U.S. Airways is rolling out advertising space on airsickness bags. Someone apparently misunderstood the concept of viral marketing.

Personally, I think johnmoore is being too harsh. Sure, it would be a horrible idea for CBS to advertise their new Fall lineup of shows on barf bags, but there are other marketers for whom this may be a perfect fit. So, below you will see an example of those I think could benefit from this advertising opportunity:

Talk to Chuck Barf bag

Polo by Ralph Lauren Barf Bag

Otis Spunkmeyer Barf Bag

Puke by Eminem Barf Bag

Feel free to submit your ideas in the comments.

Watercoolers Dampen Postcards (Monday Bonus)

Watercooler SpicketsWatercooler Spickets
Flickr photo by feefee.

I advised a political candidate recently to follow up with a blogger who had contacted him.

“The blog probably doesn’t reach as many people as TV, radio, or direct mail.” I acknowledged. Then I explained, “But the people who read it are influencers. By engaging them with your message, you can hope to affect watercooler talk across the city.”

Seth makes the point much better than I did.

What if you’re not a politician? Should you care about watercooler talk?