Casual Fridays

Antony is staying on top of AT&T’s apparent misrepresentation of services offered (or at the least inconsistent representation).

Check out Anthony’s post over at Names@Work to see how this one turned out.
Left hand (advertising) meet right hand (website). Apparently AT&T doesn’t go hand-in-hand with itself.
It appears AT&T (or their ad agency) is trying to attach […]

Being a former Creative Director, I’m concerned with the bad reputation attained by the word “creative” nowadays.
I look at the work of CP&B for Burger King and have a certain respect for the cleverness of the ads and the entertaining quality. I see the Geicko ads and they do a good job of spoofing […]

For personal reasons, my blogging has been fairly light lately. So, I’d like to throw in an occasional non-Friday post.
Antony Van Couvering at Names@Work points out the inconsistent messages given between AT&T’s billboard and their website.
Do you still wonder why people don’t put much stock in what you say in YOUR advertising?
Sadly, two-faced advertisers […]

With a couple of presentations and significant client work lately… I’m a bit tapped out. The creative juices aren’t flowing as readily and I’m looking forward to the Christmas break as an opportunity to recharge.
But this is a time of giving, right? So, in that spirit here are a few links to some […]

click graphic to see enlarged image.
Maybe that explains why Gorgeous does nothing to EARN it.
This advertising campaign for Jaguar serves as a great example as to the mentality of far too many ad agencies. Their ads DEMAND attention instead of REWARDING it. Even on a website where it is oh, so easy to […]

So, as it seems most ad agencies feel the answer to the dilemma of floundering response rates is entertainment… why haven’t we seen response rates increase as advertising has become more and more entertaining? Maybe it is because entertainment doesn’t imply a noticable investment.
I used to have a whole life insurance policy. […]

Belief is a powerful thing. It is essentially the driving force behind all of our actions.
In order to understand how to market and brand your company (or product/service), you should have some understanding of what people believe. Am I saying you must become a theologian of all religions? No. What I […]

Practicing our telepathy, John Moore (of Brand Autopsy) and I struck a similar chord on our most recent posts. Citing an Adweek article, John takes issue with RadioShack’s VP of Marketing and Brand Communication, Kieran Hannon.
“We want to entertain [consumers] and make RadioShack relevant and exciting again for people […]

I attended a marketing association meeting yesterday. I don’t usually attend this group’s meetings because they tend to focus on only one of the 4 Ps of marketing - Promotion (go figure). This time looked different though. The summary of the presentation was as follows:
Let’s face it. Our marketing world is […]

In your opinion, should your business send catalogues?
On occasion, I buy stock photography. I get photo catalogues all the time. Usually they wind up in the same place… the trash. I glance at most of them, but I’ve learned they’re pretty much all the same, except for Stockbyte. Each year […]