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A Way-Worthy Tribe

johnmoore of Brand Autopsy often cites whether a book is a Way-Worthy read or not. Seth Godin suggests good bloggers create tribes. I think that is why I haven’t been satisfied with this blog the last 2-3 years.  It has not consistently been a way-worthy read...

’07: Out with a Bang!

You probably noticed I’m trying out a new WordPress template.  Please be patient as I work out the bugs. Wrapping up the year, Here are some great reads from other blogs: Being Peter Kim: Wunderman on direct marketing. Or was it social media? A Nostradamesque...

Wielding the Brush

Mike Wagner has yet another fascinating post pondering the wisdom of incomplete brands. I love his thoughts and wonder why we don’t acknowledge how often the customer is wielding the paint brush, let alone encourage them to do it more.

More Steve

Several Christmas seasons ago, we were spending time with my wife’s family. My sister-in-law Wendy asked her husband if he wanted more egg nog. “Would you like more, Steve?” she asked. Overhearing this, their young son decided he wanted another...