Casual Fridays

You probably noticed I’m trying out a new WordPress template.  Please be patient as I work out the bugs.
Wrapping up the year, Here are some great reads from other blogs:
Being Peter Kim: Wunderman on direct marketing. Or was it social media?
A Nostradamesque marketing prediction from 40 years ago. As they say, a man before […]

Mike Wagner has yet another fascinating post pondering the wisdom of incomplete brands. I love his thoughts and wonder why we don’t acknowledge how often the customer is wielding the paint brush, let alone encourage them to do it more.

Several Christmas seasons ago, we were spending time with my wife’s family. My sister-in-law Wendy asked her husband if he wanted more egg nog. “Would you like more, Steve?” she asked.
Overhearing this, their young son decided he wanted another glass. Having heard his parents’ exchange, he now knew what to ask for. […]

Here are a few tidbits from my presentation yesterday. I spent most of my blog time (and more) preparing to speak at Entrepreneur’s Day, so this might be my only post this week.
The Marketing Proverb

If this is a marketing proverb, what is the moral?

or, some ad agencies prefer to

…simply entertain.
Do you ask this […]

Sorry I didn’t have time to make this shorter.
After being tagged by both John Grant and Spike (who both have GREAT blogs - check ‘em out), I’m way late in getting this done. We’re going through some exciting changes at our fledgling agency. Since I merged my consulting practice with Sandy’s agency, I […]

In this land of opportunity, how do you decide which ideas are the best to pursue?  Most good ideas require hard work and/or significant money in order to execute with excellence.  This means someone has to stick their neck out (that’s you or me).
When your neck is on the line, risk assessment becomes a lot […]

Seth has written what I think is his most important post ever.
How do we define success? Usually by others’ expectations.
More to come on Friday.
(More from me at least. My expectations don’t set Seth’s schedule.)

Illustration based on this Flickr photo by Mark Hurst.
Without a doubt, no other blogger has influenced my perceptions of marketing more than Seth Godin. Before I started reading Seth’s blog and books, I had a pretty narrow perception of marketing. I also had a narrow perception of career and business success.
Here’s what […]