Casual Fridays

I was working on a post for last week, but wanted it to be spend more time on it. (faulty ‘perfectionistic’ thinking on my part)  I’ll post it Friday.
To make up for it, here’s an article I found on optimizing your book reading experience:
How to Get the Most Out of Your Books
I read quite a […]

.
.
.
.
…to buy this later.
.
.
.
.
.
.
.
.
.

I’ve always been an avid reader, but lately I have come across some outstanding books that have changed the way I look at things forever. I’ll explain why I (might) highly recommend you pick these two books up today.

Made to Stick, Chip Heath & Dan Heath
Who should buy this book: Anyone who needs to […]

Here are a few tidbits from my presentation yesterday. I spent most of my blog time (and more) preparing to speak at Entrepreneur’s Day, so this might be my only post this week.
The Marketing Proverb

If this is a marketing proverb, what is the moral?

or, some ad agencies prefer to

…simply entertain.
Do you ask this […]

If you’re strongly involved in a church, you might be wondering how this new world of Cluetrain, word-of-mouth, and Web 2.0 affects the church body.
Bill Kinnon has written (and recorded) an excellent book addressing this topic, A Networked Conspiracy: Social Networks, the Church, and the Power of Collective Intelligence. Bill was kind enough to […]

Andrew Hargadon gives 5 simple secrets (therefore, by his own definition, it’s a prescriptive post) of how to read a business book.
It’s the most straight-forward, sensible approach I’ve seen.
Now go blow through that pile of business books that’s been weighing on your conscience. As for your other New Year’s resolutions… you’re on your own.

If you haven’t noticed, Kevin Carroll is blogging.
How’s that for asking and receiving?
If you’re not familiar with Kevin, he’s the author of Rules of the Red Rubber Ball. It’s a great book which Kevin appropriately dubs “the little brother to Orbiting the Giant Hairball.” Kevin also founded the Katalyst Consultancy after a varied […]

DUST!N
So, we’re segueing into your book, Warriors, Workers, Whiners & Weasels and you have an accompanying blog with that, which is blog.warriorsandweasels.com. Can you tell me a little bit about the book?
Tim
Well, it’s a management philosophy that I’ve been working with for some time and thought I’d put it down on paper. Basically, what […]

This week, I had the opportunity to talk with Tim O’Leary over the phone. Tim is the CEO of Respond2, an advertising agency who admits traditional ads no longer work. Instead of creating entertainment and labeling it “branding” or simply settling for exposure, Respond2 creates direct response campaigns for a variety of impressive […]

Two posts by Big-Time Gurus recently addressed the same point.

1. Tom Peters:

Old story. But never an old story. I went to Whole Foods and Starbucks back-to-back yesterday afternoon. No holes: Every (EVERY—perhaps 6?) staff member was pleasant, chatty, informed, etc.

I remain amazed.

2. Seth Godin (read the post to get context)

Sure, she was an annoying nut. But she was passionate about containers, certainly. Smart hiring goes a long way.

Duh, you say? Yet how many businesses really hire people because they’ll be pleasant, chatty, informed, and PASSIONATE (specifically about your core offering)?