Category Archives: books

Good In A Room

Sometimes it’s harder to blog once a week than everyday. So, I’m going to start blogging as much as possible to get out of the funk I’ve been in. Should make things a bit more organic and not so planned. Just read a Tom Peters “Cool Friends” interview from a few weeks ago with Stephanie …

June 18, 2008 – 10:20 am | By DUST!N | Posted in books, Ideas, Persuasion, Tom Peters! | Comments (0)

Optimized Book Reading

I was working on a post for last week, but wanted it to be spend more time on it. (faulty ‘perfectionistic’ thinking on my part)  I’ll post it Friday. To make up for it, here’s an article I found on optimizing your book reading experience: How to Get the Most Out of Your Books I …

September 4, 2007 – 3:03 pm | By DUST!N | Posted in books, Professional Development | Comments (1)

Just Reminding Myself…

. . . . …to buy this later. . . . . . . . . .

April 10, 2007 – 12:12 pm | By DUST!N | Posted in books | Comments (2)

Book Reviews: Stickiness & Escape Artists

I’ve always been an avid reader, but lately I have come across some outstanding books that have changed the way I look at things forever. I’ll explain why I (might) highly recommend you pick these two books up today. Made to Stick, Chip Heath & Dan Heath Who should buy this book: Anyone who needs …

March 23, 2007 – 9:01 am | By DUST!N | Posted in books, Creativity, Ideas | Comments (3)

Hollerin’

Here are a few tidbits from my presentation yesterday. I spent most of my blog time (and more) preparing to speak at Entrepreneur’s Day, so this might be my only post this week. The Marketing Proverb If this is a marketing proverb, what is the moral? or, some ad agencies prefer to …simply entertain. Do …

March 2, 2007 – 5:07 pm | By DUST!N | Posted in Advertising, Bloggers I Read, books, Branding, Customer Experience, Marketing, Seth Godin, Word of Mouth | Comments (8)

A Conspiracy the Church Should Get In On

If you’re strongly involved in a church, you might be wondering how this new world of Cluetrain, word-of-mouth, and Web 2.0 affects the church body. Bill Kinnon has written (and recorded) an excellent book addressing this topic, A Networked Conspiracy: Social Networks, the Church, and the Power of Collective Intelligence. Bill was kind enough to …

July 7, 2006 – 8:11 am | By DUST!N | Posted in Blogging, books, Church, Technology | Comments (2)

Don’t Read… and other great advice.

Andrew Hargadon gives 5 simple secrets (therefore, by his own definition, it’s a prescriptive post) of how to read a business book. It’s the most straight-forward, sensible approach I’ve seen. Now go blow through that pile of business books that’s been weighing on your conscience. As for your other New Year’s resolutions… you’re on your …

July 7, 2006 – 7:39 am | By DUST!N | Posted in books | Comments (0)

Can a Blog Really Change the World?

If you haven’t noticed, Kevin Carroll is blogging. How’s that for asking and receiving? If you’re not familiar with Kevin, he’s the author of Rules of the Red Rubber Ball. It’s a great book which Kevin appropriately dubs “the little brother to Orbiting the Giant Hairball.” Kevin also founded the Katalyst Consultancy after a varied …

June 23, 2006 – 3:58 pm | By DUST!N | Posted in Blogging, books, Creativity | Comments (3)

Interview with a Warrior – Tim O’Leary Pt. 2

DUST!N So, we’re segueing into your book, Warriors, Workers, Whiners & Weasels and you have an accompanying blog with that, which is blog.warriorsandweasels.com. Can you tell me a little bit about the book? Tim Well, it’s a management philosophy that I’ve been working with for some time and thought I’d put it down on paper. …

June 23, 2006 – 11:17 am | By DUST!N | Posted in Advertising, Blogging, books, Business Interview, Human Resources, Seth Godin | Comments (0)

Interview with a Warrior – Tim O’Leary Pt.1

This week, I had the opportunity to talk with Tim O’Leary over the phone. Tim is the CEO of Respond2, an advertising agency who admits traditional ads no longer work. Instead of creating entertainment and labeling it “branding” or simply settling for exposure, Respond2 creates direct response campaigns for a variety of impressive clients. Tim …

June 16, 2006 – 1:20 pm | By DUST!N | Posted in Advertising, books, Branding, Marketing | Comments (3)

The Hire Standard

Two posts by Big-Time Gurus recently addressed the same point.

1. Tom Peters:

Old story. But never an old story. I went to Whole Foods and Starbucks back-to-back yesterday afternoon. No holes: Every (EVERY—perhaps 6?) staff member was pleasant, chatty, informed, etc.

I remain amazed.

2. Seth Godin (read the post to get context)

Sure, she was an annoying nut. But she was passionate about containers, certainly. Smart hiring goes a long way.

Duh, you say? Yet how many businesses really hire people because they’ll be pleasant, chatty, informed, and PASSIONATE (specifically about your core offering)?

June 16, 2006 – 9:37 am | By DUST!N | Posted in books, Human Resources, longform, Seth Godin, Tom Peters! | Comments (0)

The Secret, the Shell, and the Flash in a Pan

I submitted a proposal to write a manifesto for Changethis.com. It is a presentation I present on personal development. The premise is based on the same concept as the 3 Rs of Business. In my presentation, I encourage individuals to take stock of their personal brand, Brand You as Tom Peters says, and look at …

May 5, 2006 – 2:36 pm | By DUST!N | Posted in books, Branding, Personal Brand, Professional Development, Tom Peters! | Comments (0)

Early Bird Gets a Prepared Mind

If you happen to see this post today, hop over to inBubbleWrap where they’re selling The Prepared Mind of a Leader for 1/2 off with free shipping. I’m currently half-way through the book and have found it fascinating. It is a tough read, though. The authors give exercises that require you to take time to …

May 4, 2006 – 9:35 am | By DUST!N | Posted in books, Professional Development | Comments (0)

It’s Not Accounting…

…maybe that’s why I love the concept so much (sorry my CPA friends): Asset-Based Thinking (non-flash version) Just think what could be possible if people focused on: • Opportunities rather than problems • Strengths more than weaknesses • What can be done instead of what can’t Within their material, I see the phrase: Small Shifts …

April 28, 2006 – 11:57 am | By DUST!N | Posted in books, Church, Human Resources | Comments (1)

First Thing Monday on Casual Fridays

Megan Casey is Editor-in-Chief of Squidoo. She also has a rather good blog called First Thing Monday. My guess is if you like business books, you’ll like First Thing Monday. Check out her post on Athletes vs. Dieters (not what you think) to see what I mean. Megan also contributes to the Squidblog.

April 21, 2006 – 9:39 am | By DUST!N | Posted in books | Comments (2)