by dustin | Dec 10, 2014 | Branding, Business Management, Communication, leadership
In the spirit of Christmas, here’s a fun way to make sure your business is engaging for you, for employees and for customers. Pay a visit to the ghosts of business past, present and future. The Ghost of Business Past Have you captured your origin story? Do you...
by dustin | Sep 30, 2011 | brand you, Branding, Customer Experience, Personal Brand, Professional Development
My wife and I visited a church while visiting some relatives. Their pastor began his message with an anecdote. It was a personal story that involved the pastor and his wife during their dating years. It was funny and seemed to get people’s attention. He then...
by dustin | Nov 12, 2010 | Advertising, Branding, Communication, Marketing, Viral Marketing, Word of Mouth
There are a lot of allegorical references to how speed is the answer to ruling your market. It is true that being first to market is a powerful positioning tool. We have flipped the story of the tortoise and the hare. We have accepted that faster equals better. But...
by dustin | Jan 15, 2010 | brand you, Branding, Personal Brand, Professional Development, Purpose
We’ve talked about the difficulty in discerning your unique, personal brand. Here’s an exercise that can help you see a snapshot of your life and/or career, and ultimately help you define the ‘Brand Called You’ (ala Tom Peters). Post-It Note...
by dustin | Jul 25, 2008 | Ad Agency, Advertising, Branding, Marketing, Tulsa, Tulsa Ad Agency, Viral Marketing, Word of Mouth
The military spends tons of money to make something blend in and then loses it. Sounds pretty stupid when the army does it, yet advertisers do something even more inept. They spend an insane amount of money buying ad space to get attention, but then camouflage their...
by dustin | Aug 17, 2007 | brand you, Branding, Personal Brand
Personal branding can be tricky. It’s difficult to see yourself objectively. It can be hard to judge yourself fairly without overestimating or underestimating your talent or ability. You’ve probably seen self-proclaimed ‘gurus’ who seem...
