Casual Fridays

When you hear “customer loyalty,” what do you imagine?
The Happy Couple
The customer gleefully spending all their money with you out of some sense of belonging.
The Ol’ Ball & Chain
The customer is locked into a relationship with you because of terms and conditions or simply a lack of better choices.
The Gold Digger
The customer only stays with [...]

A friend of mine was considering a position as pastor of a church. The church is an hour or so away. He declined the position because of the distance. My wife said the church probably would want someone who lived in their community anyway.
She’s right. Not only is proximity an issue, [...]

Kem posted:
What is it with the human need to turn everything into an acronym? Really. I cut this out of a magazine I was flipping through last week about, of all things, CUSTOMER SERVICE.

A few weeks ago, I was doing research on eHarmony commercials. I thought I’d show you what we did with that research.
These were some fun TV ads we created for a Tulsa area business. It really fits their brand, since they’re known for matching people with just the right appliances. We’re hoping [...]

As a fun little riff, I thought I’d share with you a variety of snapshots from my cell phone and a few thoughts on each:

This is called a Whisper Phone. Our daughter’s elementary school teacher showed it to us at a parent/teacher conference. Children use the whisper phone so they can hear themselves [...]

My brother-in-law and I had an interesting incident over Memorial Day weekend. We were having a party for my son’s first birthday. So, we went to Albertson’s to pick up my son’s birthday cake and some propane for my grill.
After we paid for everything, the clerk tells the grocery bagger to help us [...]

Mike Wagner has yet another fascinating post pondering the wisdom of incomplete brands. I love his thoughts and wonder why we don’t acknowledge how often the customer is wielding the paint brush, let alone encourage them to do it more.

Here are a few tidbits from my presentation yesterday. I spent most of my blog time (and more) preparing to speak at Entrepreneur’s Day, so this might be my only post this week.
The Marketing Proverb

If this is a marketing proverb, what is the moral?

or, some ad agencies prefer to

…simply entertain.
Do you ask this [...]

We’re on the lookout for wolves.
You know… back-stabbers, saboteurs, spies and just plain evil-doers.
We suspect they’re among us. The wolf in sheep’s clothing.
But there’s something much more dangerous in our midst, also masquerading as sheep.
This “silent killer” of companies is much harder to find than the wolf. He wears the disguise well, even [...]

This would have been perfect if it were chocolate milk (see below).
Two experiences this week that caught my attention.
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First
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My family came by the agency to eat downstairs at Gina and Guiseppi’s. As we struggled to commit the kids to a drink selection, the waitress suggested chocolate milk (which wasn’t on the menu). She was [...]