Casual Fridays

We manage our brands.
We are careful with the corporate identity, making sure we don’t use the wrong font or use the wrong PMS* color. We are diligent to ensure all our marketing pieces are “on brand”, using the same taglines and having the same look and feel.
How much difference does it make? Yes, […]

Is there a difference between depth and authenticity?
… between shallowness and a lie?
We’re a society that is defined more and more by soundbites. Defining others more and more by snapshots. The problem is we’re not that good at it.
In the majority of companies and the majority of ad agencies today, there is no […]

Educating potential customers can be powerful and perhaps nothing educates them better than experiencing your product. This is where free demos and bite-sized samples come in handy.
Maybe you have a Kool-Aid Point with your product. People are polarized to either love you or hate you. Those who love you are labled or […]

Apple recently released some fairly clever advertising.
What Works
As usual, Apple’s ads are carefully branded as they continue with a very clean and cool image. Unlike most of the iTunes ads, these strike a humorous tone. They are playful. Even so, they are not insultingly simple. Instead of playing the PC as […]

Sex sells.
I won’t deny that. It does.
But sometimes we mistake that to mean selling sex works.
I’m sure you either saw or heard about the basely provocative GoDaddy ads over the last 2 years. I’m also sure that they saw some increase in sales just because of the PR generated by the blatantly sensational […]

… jumboSHRIMP Marketing
johnmoore of Brand Autopsy has made a condensed version of his jumboSHRIMP Marketing presentation available on YouTube.com.

This is a truncated version of what he presented to our seminar for the Business Marketing Association Tulsa Chapter in March. It just goes to show you that johnmoore is such a contrarian that he even […]

The Gap by any other name…
Could this be the same retailer that dominated the ’90s with its basic, casual attire? Well, yeah. It was just a little too easy for competitors like Target and Costco to replicate (and discount) button-down shirts and blue jeans. The Gap’s first response was to try to jazz up its […]